Page Speed 101 – The Importance of Page Speed for Search Engine Optimization

Have you ever visited a website and it takes forever to load? I think it’s safe to say we have all experienced the slow, snail like speed of some websites. When I encounter one of those slow websites I typically bounce if it’s not loading within a few seconds because I have places to be, […]

Google’s Mobile-First Indexing One Year Anniversary

As we land on the one-year anniversary of Google implementing mobile-first indexing I thought it would only be appropriate to reflect on the past year and what that has meant from a digital marketing standpoint. Did Google’s implementation of mobile-first indexing resurrect the dinosaurs? No. Did it shake up the entire Search Engine Optimization world, […]

Creating Mobile Friendly Content: A Hitlist

The discussion about how traffic is trending toward mobile users is a thing of the past.  We’re there. Mobile surpassed desktop traffic back in 2015 and in internet time, that’s eons.  Since then, Google has introduced mobile first indexing and the tides have seriously shifted in favor of optimizing toward the mobile experience.  It’s time […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)

If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]

1 Big Reason You Need to Evaluate Your Mobile Traffic

Are Industrial Buyers/Engineers Sourcing on Mobile Phones? On April 21st, 2015, Google rolled out its much-touted “mobile-friendly” update. The change was designed to give priority to mobile-friendly sites in mobile searches. Since then, you’ve probably received frequent — if not daily — calls from website marketing companies insisting that you need to make your website […]