SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)

If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]

Ecreativeworks Weekly Roundup: April 17-21, 2017

Tomorrow is Earth Day, so we hope you’ll have the opportunity to get out there on Saturday and enjoy our beautiful planet. Maybe take a nice long walk with your dog; maybe have yourself a nice picnic with your special someone; maybe join in on the March for Science. It’s a big planet, so there’s […]

Ecreativeworks Weekly Roundup: April 10-14, 2017

Happy (almost) Easter, everyone! If the Easter Bunny lays an egg on Sunday, that means six more weeks of Lent, right? Something like that. Anyway, before you clock for the weekend (which, if you’re lucky, is of the “long holiday” variety), check out our latest compendium of the best and most informative SEO and digital […]

Ecreativeworks Weekly Roundup: March 20-24, 2017

Another long, hard week is all but in the books. Surely you’re itching to head out the door and get your weekend underway (and don’t call you Shirley), but before you hit the road, give our weekly roundup a quick look. It takes just a few minutes, and it’s chock full of the best and […]

Ecreativeworks Weekly Roundup: March 14-18

It’s March 18th, so hopefully you had a wonderful St. Patrick’s Day! And now it’s Friday, so the middle of March doesn’t get much better. Before you head out the door for some weekend sham-rockin’, do a little reading with our weekly roundup. Your brain will thank you! Search Engine Land: 7 Proactive Ways to […]