Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)

If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]

Ecreativeworks Weekly Roundup: April 17-21, 2017

Tomorrow is Earth Day, so we hope you’ll have the opportunity to get out there on Saturday and enjoy our beautiful planet. Maybe take a nice long walk with your dog; maybe have yourself a nice picnic with your special someone; maybe join in on the March for Science. It’s a big planet, so there’s […]

Ecreativeworks Weekly Roundup: April 10-14, 2017

Happy (almost) Easter, everyone! If the Easter Bunny lays an egg on Sunday, that means six more weeks of Lent, right? Something like that. Anyway, before you clock for the weekend (which, if you’re lucky, is of the “long holiday” variety), check out our latest compendium of the best and most informative SEO and digital […]

Ecreativeworks Weekly Roundup: March 20-24, 2017

Another long, hard week is all but in the books. Surely you’re itching to head out the door and get your weekend underway (and don’t call you Shirley), but before you hit the road, give our weekly roundup a quick look. It takes just a few minutes, and it’s chock full of the best and […]

Ecreativeworks Weekly Roundup: March 14-18

It’s March 18th, so hopefully you had a wonderful St. Patrick’s Day! And now it’s Friday, so the middle of March doesn’t get much better. Before you head out the door for some weekend sham-rockin’, do a little reading with our weekly roundup. Your brain will thank you! Search Engine Land: 7 Proactive Ways to […]

Ecreativeworks Weekly Roundup: February 1 – 5

It’s the first Friday afternoon in February, so that means it’s nearly time to start preparing for the Big Game. Who ya got, Denver or Carolina? Before you QB sneak out the door for the weekend, check out some of the best SEO- and marketing-focused writing from the past week. Um, something something touchdown! #SuperbOwl50 […]

1 Big Reason You Need to Evaluate Your Mobile Traffic

Are Industrial Buyers/Engineers Sourcing on Mobile Phones? On April 21st, 2015, Google rolled out its much-touted “mobile-friendly” update. The change was designed to give priority to mobile-friendly sites in mobile searches. Since then, you’ve probably received frequent — if not daily — calls from website marketing companies insisting that you need to make your website […]

The Other Mobile-Friendly Update: Bing

Google spends a lot of time in the spotlight, but it’s not the only search engine in town; Bing’s influence continues to grow, and in its effort to keep pace with Google, Bing has announced that it will roll out a mobile-friendly update of its own. According to Search Engine Land, Bing has already started […]