Net Neutrality and How It Affects Your Business

Net neutrality is a set of rules based on the principle that internet service providers treat all of the information online equally and do not charge users different fees based on the type or amount of content they would like to access. Without net neutrality, users could be charged more to stream music or videos […]

Updating Your Privacy Policy for GDPR

According to a 2016 study by TrustArc, 92% of users in the U.S. are concerned about online privacy, an increase of 45% from the previous year. Only 31% of users understand how their personal information is shared and 74% have limited their online activity due to privacy concerns, which has a serious impact on online […]

Understanding How GDPR Impacts Your Business

A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

The Importance of Professional Translation for Your International Site

When creating an international version of your website, it may be tempting to click on Google Translate.  While the tool is free and fairly accurate for the basics, it isn’t for professional use.  Let’s look at it this way: If someone offered to take on your project for free without any research or a meeting […]

What is the Best International Domain Strategy for Your Business?

A client  recently asked me the best way to go about adding Russian content to their website in order to target potential Russian customers. There are three different approaches, all with varying amounts of difficulty and effort required. We’ll call the first approach the Gold version. It’s arguably the most difficult, but, if you’re up […]

New Court Case Sets Precedent for Web Support Companies

In a recent Los Angeles Times article, it was reported that a Utah-based web design and hosting company has been ordered to pay almost $800,000 to Cleveland Golf Co. for knowingly building and promoting a website that sold counterfeit Cleveland golf clubs. According to the article, this case marks the first time that a website […]

Google Makes it Easy to Reach Your International Customers in the Right Language

Have a website with pages which auto-translate certain content (specifically templates like top navigation, etc.) into multiple languages, but keep the bulk of the content the same (in its original language)? Thanks to Google’s outstanding Webmaster know-how, you can give your site easy multilingual translation using just a single URL. This relatively quick and easy […]

Four SEO Strategies for 2011

Twenty-Eleven is already moving at a full sprint (it’s almost February already, for crying out loud), so it’s important to note some of the SEO trends that are likely to blow up this year. This is by no means a comprehensive or definitive list, but the four I’ve listed here have the potential to be […]

Pay Per Click and Search Engine Optimization Synergies

Watch our latest webinar to learn more about PPC & SEO Synergies. Are your programs working together?