The Role of Demographics in B2B Digital Marketing

Whether you are a B2B or B2C business, connecting with prospective businesses (or customers) should be a foundational goal. After all, it would be near impossible to grow a business without people to build relationships with. This is true regardless of B2B or B2C designation. In the realm of digital marketing, those connections can be […]

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

Net Neutrality and How It Affects Your Business

Net neutrality is a set of rules based on the principle that internet service providers treat all of the information online equally and do not charge users different fees based on the type or amount of content they would like to access. Without net neutrality, users could be charged more to stream music or videos […]

Updating Your Privacy Policy for GDPR

According to a 2016 study by TrustArc, 92% of users in the U.S. are concerned about online privacy, an increase of 45% from the previous year. Only 31% of users understand how their personal information is shared and 74% have limited their online activity due to privacy concerns, which has a serious impact on online […]

Understanding How GDPR Impacts Your Business

A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]

The Importance of Professional Translation for Your International Site

When creating an international version of your website, it may be tempting to click on Google Translate.  While the tool is free and fairly accurate for the basics, it isn’t for professional use.  Let’s look at it this way: If someone offered to take on your project for free without any research or a meeting […]