Google Places Fundamentals

When setting up your Google Places listing it is important to understand the different ways that Google looks at a company. Whether your company specializes in a local market or sells services nationwide, it is very important to understand the key fundamentals of how to optimize your Google Places listing. By understanding the key factors […]

Make the Most of Your Site Search

Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates. Additionally, you can use Google Analytics […]

Why Rankings Don’t Matter

Search engine rankings alone won’t bring you success. I’m not saying that to diminish how important search engine visibility is for finding new customers. My point is that SEO is only one piece of a very large and complex online marketing puzzle. I would love to say that SEO is the be-all-end-all online marketing strategy. […]