Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

Is WordPress the Right Platform for Your Website?

If you don’t have a WordPress site, you likely know someone that uses the platform for their website. What started as a blogging platform has now transformed into a popular CMS platform featuring vibrant themes and a plethora of plugins to create a modern-looking website. They’ve even added a plugin for ecommerce. Viewed as cost-effective […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

6 Reasons Your Business Needs a Website

Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is […]

7 Things Industrial Marketers Will Need in 2016

What will it take to make online marketing campaigns successful this year? Our SEO team sat down and made this list: 1. Expert writers. Google is trying to stop people from taking bad medical advice from articles they read online, so in the coming year, the search engine will prioritize articles written by medical experts […]

Why You Should Give Up Your Target Keywords For Lent

ecw example

When people think of Search Engine Optimization for their website, they think of keyword targeting, content optimization, targeted phrase link building, and so on. What they often DON’T think about, however, is creating content that works smarter, not harder. So, in the spirit of Lent, where people are giving up their actions they consider to […]

Do’s and Don’ts of Industrial Video Production for Your YouTube Channel

YouTube Broadcast

Yes, You Do Need a YouTube Channel for Your Company’s Videos YouTube has developed into a very effective ‘Social Media’ influencer in the marketplace and is the undisputed leader in the internet video channel space. Accounting for upwards of one billion visitors (unique) per month, YouTube is positioned nicely as an effective visual tool to […]

B2B SEO Strategy: Part 4

Forget anyone who tells you otherwise. SEO is still about getting links. Most SEO’s out there will tell you that all you need to do is create “quality content” and the links will follow. The truth is that, especially in narrow B2B or industrial niches, it’s extremely difficult to create this kind of “link-worthy” content, […]

Do Custom Work? Make Sure Web Visitors Know

Many clients we work with here at Ecreativeworks are industrial manufacturers. A good number of them also create custom-made products in addition to their everyday offerings. For a select few, custom manufacturing is all they do. It’s a far more involved process, to be sure, but custom manufacturing can be a boon to business, as […]