SEO and Great Web Design

UX and SEO Infographic

Studies have shown that people decide whether or not to stay on your site within the first 10 seconds. In the past, there wasn’t much overlap between designing a website and optimizing it for search engines. Web designers and search engine marketers alike, often can easily get caught up in other best practices and forget […]

Improving Bounce Rate: A Balancing Act

Not long ago, I wrote a blog post called “What is a Bounce Rate Anyway?” you can think of this as a sequel. If you’re curious about bounce rates, that would be an excellent place to start. If you’ve read the post or have a firm grasp on what a “bounce” is, How bounce rate […]

Conversion Optimization: CTA Button Best Practices

We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site has amazing content and gets in a ton of new users, they still might not be converting. […]

Google My Business for Industrial B2Bs

GMB Tips from ECW P1

Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]

Page Speed 101 – The Importance of Page Speed for Search Engine Optimization

Have you ever visited a website and it takes forever to load? I think it’s safe to say we have all experienced the slow, snail like speed of some websites. When I encounter one of those slow websites I typically bounce if it’s not loading within a few seconds because I have places to be, […]

Google’s Mobile-First Indexing One Year Anniversary

As we land on the one-year anniversary of Google implementing mobile-first indexing I thought it would only be appropriate to reflect on the past year and what that has meant from a digital marketing standpoint. Did Google’s implementation of mobile-first indexing resurrect the dinosaurs? No. Did it shake up the entire Search Engine Optimization world, […]

Marketing to Engineers in a Digital World

Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]

The Role of Demographics in B2B Digital Marketing

Whether you are a B2B or B2C business, connecting with prospective businesses (or customers) should be a foundational goal. After all, it would be near impossible to grow a business without people to build relationships with. This is true regardless of B2B or B2C designation. In the realm of digital marketing, those connections can be […]

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]