Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27th, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then around October 4th,  websites that previously suffered a hit […]

5 SEO Techniques to Increase your Small Business Traffic

Having an online presence in today’s technology landscape is essential, but it can seem daunting to a small business with an equally small budget. Only 17% of small businesses are actively investing in SEO techniques, meaning the majority are missing out on growth opportunities. While you may think that effective marketing is out of your […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

Is WordPress the Right Platform for Your Website?

If you don’t have a WordPress site, you likely know someone that uses the platform for their website. What started as a blogging platform has now transformed into a popular CMS platform featuring vibrant themes and a plethora of plugins to create a modern-looking website. They’ve even added a plugin for ecommerce. Viewed as cost-effective […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

6 Reasons Your Business Needs a Website

Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is […]

Ecreativeworks Weekly Roundup: May 8-12, 2017

Happy Friday, everyone! How about this past week, huh? Sure has been a week! Haven’t seen a week like this one in at least seven days (give or take). Anyway, now it’s almost the weekend, so the last five days will soon be irrelevant and largely forgotten. If you’re going to remember any one thing […]