Why Industrial Companies Should Embrace Visual Content

You invest a great deal of time in the content you put on your website. You take pains to describe products accurately and ensure that every word correctly reflects your brand. Text is an essential part of your content strategy, but it shouldn’t be your whole strategy. If you’re not using visual content on your […]

7 Things Industrial Marketers Will Need in 2016

What will it take to make online marketing campaigns successful this year? Our SEO team sat down and made this list: 1. Expert writers. Google is trying to stop people from taking bad medical advice from articles they read online, so in the coming year, the search engine will prioritize articles written by medical experts […]

3 Lessons Industrial Marketers Can Learn from Ronda Rousey

Ronda Rousey is the top female Mixed Martial Arts fighter in the world. She’s as inspiring as she is controversial. And like all inspiring figures, she offers lessons that everyone — even industrial marketers — can use. 1. Be a pioneer. Ronda Rousey was the first female fighter to sign a contract with the UFC. […]

Manufacturing’s Image Problem

And How You Can Correct It Google “manufacturing image problem” and you’ll see a slew of articles on the topic; bizarrely, the top result is on John Ratzenberger’s website. If you don’t see the connection between the guy who played Cliff Clavin on Cheers  for eleven seasons and manufacturing, you’re in good company because I don’t either. […]

SEO Takeaways from the Frontlines of Viral Media

What B2B sites can learn from Clickhole Clickhole, a sister-site of the satirical publication The Onion, has exploded onto the viral content scene with its spot-on parodies of Buzzfeed and Upworthy, fully living up to its slogan, “Because all content deserves to go viral”. The site seeks to skewer the idea of vapid content and […]

Combined Search and Social Campaigns Lead to Twice As Many Conversions, Study Says

marin study example 001

A recent study released by Marin Software offers some insight in how a cohesive cross-channel marketing technique can lead to increased conversions. In their research, they found that companies who use both search and social paid advertising in a cohesive effort have seen their conversions double, and with that comes doubled revenue per click rate, […]

Increase Brand Exposure by 4,000 views a day for only $1.00? Try This Thought Experiment!

CPMs on Facebook

Much has been said about Facebook’s worth as an advertising platform. Some people love it, other people hate it, but one thing that can’t be denied is that it can be cheap, cheap, cheap. As a CPM platform, (cost per 1,000 impressions), Facebook is less expensive than LinkedIn and Google and drastically less expensive than […]

Target Your Advertising Dollars Online with Programmatic Buying

What is Programmatic Buying?

An Introduction to Programmatic Buying As an advertiser, it’s easy to get lost on the Internet. Where to place ads? How much to spend? Through which channels can I place ads? YouTube, Google, Facebook? How should I be using Adwords? Well, if only to complicate things further, the latest avenue through which online marketers have […]

Using Google Analytics to Track Offline Marketing Campaigns

industrial trade show

When your business uses offline marketing such as participation in trade shows or publishing print ads, you want to see return on investment.  There may be an increase in your web traffic after these activities, but how do you correlate the two?  Furthermore, how do you evaluate the quality of visitors the campaign brought in? […]

Help Customers Find Your Products with These Search Options

Congratulations! You’re a OEM or distributor that has finally built an awesome website. After years of working to get your products moved from paper catalogs to the digital realm, you’ve managed to tick that task off your list and accomplish the unthinkable; listing your products online for the entire world to see. Now, you just […]