Ecreativeworks Weekly Roundup: February 20-24, 2017

Don’t know how your weekend’s shaping up, but the crew here at Ecreativeworks are all smiles right now—a big, 10-inches-of-snow blizzard that was supposedly headed our way totally missed us.* I’m sure you’re itching to get out the door, just like we are, but before you go, check out our bi-fortnightly compendium of (relatively) fun […]

Why Industrial Companies Should Embrace Visual Content

You invest a great deal of time in the content you put on your website. You take pains to describe products accurately and ensure that every word correctly reflects your brand. Text is an essential part of your content strategy, but it shouldn’t be your whole strategy. If you’re not using visual content on your […]

Ecreativeworks Weekly Roundup: March 14-18

It’s March 18th, so hopefully you had a wonderful St. Patrick’s Day! And now it’s Friday, so the middle of March doesn’t get much better. Before you head out the door for some weekend sham-rockin’, do a little reading with our weekly roundup. Your brain will thank you! Search Engine Land: 7 Proactive Ways to […]

Ecreativeworks Weekly Roundup: February 1 – 5

It’s the first Friday afternoon in February, so that means it’s nearly time to start preparing for the Big Game. Who ya got, Denver or Carolina? Before you QB sneak out the door for the weekend, check out some of the best SEO- and marketing-focused writing from the past week. Um, something something touchdown! #SuperbOwl50 […]

7 Things Industrial Marketers Will Need in 2016

What will it take to make online marketing campaigns successful this year? Our SEO team sat down and made this list: 1. Expert writers. Google is trying to stop people from taking bad medical advice from articles they read online, so in the coming year, the search engine will prioritize articles written by medical experts […]

3 Lessons Industrial Marketers Can Learn from Ronda Rousey

Ronda Rousey is the top female Mixed Martial Arts fighter in the world. She’s as inspiring as she is controversial. And like all inspiring figures, she offers lessons that everyone — even industrial marketers — can use. 1. Be a pioneer. Ronda Rousey was the first female fighter to sign a contract with the UFC. […]

Manufacturing’s Image Problem

And How You Can Correct It Google “manufacturing image problem” and you’ll see a slew of articles on the topic; bizarrely, the top result is on John Ratzenberger’s website. If you don’t see the connection between the guy who played Cliff Clavin on Cheers  for eleven seasons and manufacturing, you’re in good company because I don’t either. […]

SEO Takeaways from the Frontlines of Viral Media

What B2B sites can learn from Clickhole Clickhole, a sister-site of the satirical publication The Onion, has exploded onto the viral content scene with its spot-on parodies of Buzzfeed and Upworthy, fully living up to its slogan, “Because all content deserves to go viral”. The site seeks to skewer the idea of vapid content and […]

Combined Search and Social Campaigns Lead to Twice As Many Conversions, Study Says

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A recent study released by Marin Software offers some insight in how a cohesive cross-channel marketing technique can lead to increased conversions. In their research, they found that companies who use both search and social paid advertising in a cohesive effort have seen their conversions double, and with that comes doubled revenue per click rate, […]

Increase Brand Exposure by 4,000 views a day for only $1.00? Try This Thought Experiment!

CPMs on Facebook

Much has been said about Facebook’s worth as an advertising platform. Some people love it, other people hate it, but one thing that can’t be denied is that it can be cheap, cheap, cheap. As a CPM platform, (cost per 1,000 impressions), Facebook is less expensive than LinkedIn and Google and drastically less expensive than […]