5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]

How Website Design Affects UX and Content Marketing

Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful information and is easy for users to navigate. Enter User Experience (UX), which focuses on the usability and accessibility of your website.  With two-thirds of […]

Net Neutrality and How It Affects Your Business

Net neutrality is a set of rules based on the principle that internet service providers treat all of the information online equally and do not charge users different fees based on the type or amount of content they would like to access. Without net neutrality, users could be charged more to stream music or videos […]

6 Reasons Your Business Needs a Website

Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is […]

Updating Your Privacy Policy for GDPR

According to a 2016 study by TrustArc, 92% of users in the U.S. are concerned about online privacy, an increase of 45% from the previous year. Only 31% of users understand how their personal information is shared and 74% have limited their online activity due to privacy concerns, which has a serious impact on online […]

Understanding How GDPR Impacts Your Business

A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]

Why Industrial Companies Should Embrace Visual Content

You invest a great deal of time in the content you put on your website. You take pains to describe products accurately and ensure that every word correctly reflects your brand. Text is an essential part of your content strategy, but it shouldn’t be your whole strategy. If you’re not using visual content on your […]

7 Things Industrial Marketers Will Need in 2016

What will it take to make online marketing campaigns successful this year? Our SEO team sat down and made this list: 1. Expert writers. Google is trying to stop people from taking bad medical advice from articles they read online, so in the coming year, the search engine will prioritize articles written by medical experts […]

3 Lessons Industrial Marketers Can Learn from Ronda Rousey

Ronda Rousey is the top female Mixed Martial Arts fighter in the world. She’s as inspiring as she is controversial. And like all inspiring figures, she offers lessons that everyone — even industrial marketers — can use. 1. Be a pioneer. Ronda Rousey was the first female fighter to sign a contract with the UFC. […]

Manufacturing’s Image Problem

And How You Can Correct It Google “manufacturing image problem” and you’ll see a slew of articles on the topic; bizarrely, the top result is on John Ratzenberger’s website. If you don’t see the connection between the guy who played Cliff Clavin on Cheers  for eleven seasons and manufacturing, you’re in good company because I don’t either. […]