Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4,  websites that previously suffered a […]

Are You Making These Common Mistakes in Your PPC Campaign?

PPC, or pay-per-click, is a paid service that allows you to drive traffic directly to your website. It differs from using SEO to optimize for organic search rankings because you pay to be found for specific keywords as opposed to users finding your page organically. Using SEO to improve organic search results is also important […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]

How Website Design Affects UX and Content Marketing

Driving traffic to your website is important, but that alone won’t result in conversions. To get the most out of your content marketing efforts, you need a website that looks good, provides helpful information and is easy for users to navigate. Enter User Experience (UX), which focuses on the usability and accessibility of your website.  With two-thirds of […]

Net Neutrality and How It Affects Your Business

Net neutrality is a set of rules based on the principle that internet service providers treat all of the information online equally and do not charge users different fees based on the type or amount of content they would like to access. Without net neutrality, users could be charged more to stream music or videos […]

6 Reasons Your Business Needs a Website

Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is […]