Ecreativeworks Weekly Roundup: June 6-10

Happy Friday! Even better, happy Friday afternoon! It’s almost quittin’ time, but before you skedaddle out of the office for the weekend, check out our weekly roundup. The pieces we’ve corralled for you this week are interesting, informative, and… some other, third thing that starts with “in”, I guess. Enjoy! Yoast: SEO Copywriting Checklist: You […]

What Makes Google Say “You’re Dead to Me?”

Google doesn’t like to be ignored. People trust that business listings on Google are accurate, so if they turn out not to be, that makes people unhappy and reflects badly on Google. Naturally, it’s in Google’s best interests to prevent this from happening. There’s no way for Google to know whether or not your business […]

Ecreativeworks Weekly Round Up: June 8-12 2015

Happy Friday! TGIF, amirite? We read a lot of great and informative pieces this week, and have narrowed it down to a smattering of the best. Read on for useful info aplenty! Constant Contact: 10 simple SEO mistakes to avoid: Articles like this one aren’t hard to come by, but getting a little refresher every […]

The Other Mobile-Friendly Update: Bing

Google spends a lot of time in the spotlight, but it’s not the only search engine in town; Bing’s influence continues to grow, and in its effort to keep pace with Google, Bing has announced that it will roll out a mobile-friendly update of its own. According to Search Engine Land, Bing has already started […]

Google’s Mobile-Friendly Update is Here!

How Will Your Site Survive?   At last it’s here: Mobilegeddon, the arrival of Google’s long-awaited algorithm update that will leave sites that aren’t mobile-friendly in the dust. But before you go sprinting for your fallout shelter with an armload of canned peaches, here are a few things you should know: The update only affects […]

3 Reasons to Add Google Business View

If you’re a music fan, you’ll love this: a tour of the legendary Abbey Road studios, courtesy of Google Maps. It’s almost as good as actually being there (and, I think, the only way to see inside Abbey Road unless you’re a recording artist or someone who works there). It’s full of photos, historical information, […]

25% of Your Traffic Is Coming From this Surprising Source

Bing is on the rise, reaching a 29% market share in 2013. There are three reasons you’re missing out by not optimizing fully for Bing’s algorithm: Bing recently signed a mega-deal with Apple Inc. Bing is now the official ‘Spotlight Search’ provider for all Apple products. Every time a standard search is made on an […]

How Panda 4.0 Impacts Industrial Businesses

Baby panda

On May 20th, 2014, Google announced the release of the Panda 4.0 update, causing a flurry of questions and speculations to erupt in the world of internet marketing. While it’s still a little too early to know exactly how the changes will impact industrial websites, we have a few suggestions that will help you stay […]

Google Penalties May Be Larger for Repeat Offenders

Recovering from Google Penalties

Since Google first started rolling out their Pandas and Penguin updates, website owners have been scrambling to figure out what the algorithm updates mean, how they need to adjust to them, and what – if anything – happened to their own site in the rankings. After these updates, some website owners found their old practices […]

Product Listing Ads Enhancement: Google Shopping Campaigns

pla example

Google Shopping Campaigns Are Now in Beta. The holidays are just around the corner and making your brand visible in search is essential to holiday success. One of the easiest ways to highlight your products is through a Google Product Listing Ads (PLA), and specifically through Google’s new Shopping Campaigns. Product Listing Ads used to […]