Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

Google Will Mark HTTP Sites as Not Secure Starting Today

Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]

How Artificial Intelligence is Changing Digital Marketing

When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

It All Depends…

by Ecreativeworks’ newest author, Julia Johnson “It depends!” “It depends…” “It depends.” The number one answer in the world of SEO (Search Engine Optimization) is always “it depends.” Now it’s clearly obvious that “it depends” can be a very frustrating and stale response, but one thing is for sure, it is often times the most […]

Google is Splitting its Index to Prioritize Mobile

What that Means and What You Should Do A few weeks ago, we blogged about the real-world reasons to make your site responsive. Here’s one more: Google is splitting its search index and prioritizing mobile search over desktop. This is a continuation of the trend that started in April 2015, when Google rolled out ‘Mobilegeddon,’ […]

What Makes Google Say “You’re Dead to Me?”

Google doesn’t like to be ignored. People trust that business listings on Google are accurate, so if they turn out not to be, that makes people unhappy and reflects badly on Google. Naturally, it’s in Google’s best interests to prevent this from happening. There’s no way for Google to know whether or not your business […]