Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4,  websites that previously suffered a […]

5 SEO Techniques to Increase your Small Business Traffic

Having an online presence in today’s technology landscape is essential, but it can seem daunting to a small business with an equally small budget. Only 17% of small businesses are actively investing in SEO techniques, meaning the majority are missing out on growth opportunities. While you may think that effective marketing is out of your […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Mobile-First Indexing and How it Can Impact Your Site’s Ranking

Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide better search results for users, […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

Google Will Mark HTTP Sites as Not Secure Starting Today

Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]

How Artificial Intelligence is Changing Digital Marketing

When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]