The Importance of Having a Responsive Website

Due to the prevalence of smart phones and other mobile devices, having a responsive website is not just a good idea, but a necessity. Without it, you’re risking search engine penalties and frustrated users, which ultimately hurts your company’s online credibility and cost you potential sales. Responsive Web Design (RWD) creates a single, fluid website […]

Why You Should Implement SSL on Your Business Website

Secure Sockets Layer, or SSL, refers to the security technology that creates an encrypted link between a website’s server and your browser. This encryption is what keeps information passed between the server and browser private, reducing the risk of it being stolen by other parties. Websites that are utilizing this technology have a URL that […]

Google Will Mark HTTP Sites as Not Secure Starting Today

Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs. Since 2014, Google has been nudging people in the direction of secure websites by […]

How Artificial Intelligence is Changing Digital Marketing

When most of us hear the words “artificial intelligence,” we think of robots in old science fiction movies or something out of a futuristic video game. AI, however, is a broad category comprised of different technologies that are already becoming more integral in our digital world. In the digital marketing space, artificial intelligence is having […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

7 Reasons Why Website Navigation Is Important

Website navigation does more than tell people what content you have and where to find information. Search engines use your navigation to determine your site’s ranking, which turns into site traffic and conversions. How you structure your menu and how you label the items both have a significant impact on usability and how your site […]

It All Depends…

by Ecreativeworks’ newest author, Julia Johnson “It depends!” “It depends…” “It depends.” The number one answer in the world of SEO (Search Engine Optimization) is always “it depends.” Now it’s clearly obvious that “it depends” can be a very frustrating and stale response, but one thing is for sure, it is often times the most […]

Ecreativeworks Weekly Roundup: March 27-31, 2017

Don’t be fooled—it really is April tomorrow. Hardly seems possible, but there it is. Time flies, unless you’re waiting to clock out on a Friday afternoon. Fortunately, the Ecreativeworks Weekly Roundup will fill a few precious minutes of your time and get you that much closer to the weekend. Plus, you might learn something about […]

Ecreativeworks Weekly Roundup: January 2-6 2017

Happy New Year, everybody! We hope your holiday season was merry and bright, and that your 2017 is off to a rip-roaring start. Before you hit the bricks for your first weekend of the new year, take a gander at this week’s compilation of the best SEO-related articles from the past week. Enjoy, and happy […]

Ecreativeworks Weekly Roundup: December 19 – 23

Tomorrow is both Christmas Eve and the start of Hanukkah, and Kwanzaa begins on Monday, so there’s plenty of holiday cheer goin’ ‘round. If you’re still at the office, watching the clock and counting down to the weekend like a kid waiting for jolly ol’ Saint Nick to slide down the chimney, we’ve got a […]