Crawl Budget and the Correlation to Search Engine Optimization

Every minute of every day, bots are crawling the internet and indexing every single website. The internet is obviously a vast place, and that means there’s a lot of websites getting crawled and indexed on the daily. Have you ever stopped to consider how a crawl budget could be impacting your website? What is a […]

Basic SEO for YouTube Videos on Google

When sharing videos online, regardless of whether you’re promoting a new product, creating brand awareness or just being all-around funny, there are certain things you can do to make your video more visible to the public. This post will share basic SEO strategies that anyone can do to optimize their YouTube videos for Google.  Why […]

Adding products & services to your company’s Google My Business listing

ECW's GMB tips part 2

If you’ve already been utilizing Google My Business and are looking to make your listing further optimized and increase conversions this is the post for you! If you’re new to Google My Business and want to start with the low down on the basics of GMB for Industrial B2Bs check out my previous post for […]

Google My Business for Industrial B2Bs

GMB Tips from ECW P1

Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]

Google’s Mobile-First Indexing One Year Anniversary

As we land on the one-year anniversary of Google implementing mobile-first indexing I thought it would only be appropriate to reflect on the past year and what that has meant from a digital marketing standpoint. Did Google’s implementation of mobile-first indexing resurrect the dinosaurs? No. Did it shake up the entire Search Engine Optimization world, […]

The Rise of Smart Speakers and Digital Assistants

How Voice Search, Smart Speakers and Voice Assistants Work Together What types of devices are people using to perform voice searches other than mobile devices? It’s estimated that today, nearly 35% of voice searches are made through smart speakers. Because smart speakers don’t have screens, the voice assistant will choose the most relevant and appropriate […]

Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]

Google Ads Editor Custom Rules

Custom Rules To Live By When it comes to Google (errr, I mean… everything,) it’s always best to follow the rules. And in the case of Google Ads, you should look no further than the Custom Rules built-in to the newly-improved and impressive Google Ads Editor. Google AWE Haters Are Gonna Hate Since its inception, […]

What is Google Crawling and Indexing?

Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]

Google Search Console Data Lost From April 9th to 26th

Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]