Adding products & services to your company’s Google My Business listing

ECW's GMB tips part 2

If you’ve already been utilizing Google My Business and are looking to make your listing further optimized and increase conversions this is the post for you! If you’re new to Google My Business and want to start with the low down on the basics of GMB for Industrial B2Bs check out my previous post for […]

Google My Business for Industrial B2Bs

GMB Tips from ECW P1

Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]

Google’s Mobile-First Indexing One Year Anniversary

As we land on the one-year anniversary of Google implementing mobile-first indexing I thought it would only be appropriate to reflect on the past year and what that has meant from a digital marketing standpoint. Did Google’s implementation of mobile-first indexing resurrect the dinosaurs? No. Did it shake up the entire Search Engine Optimization world, […]

The Rise of Smart Speakers and Digital Assistants

How Voice Search, Smart Speakers and Voice Assistants Work Together What types of devices are people using to perform voice searches other than mobile devices? It’s estimated that today, nearly 35% of voice searches are made through smart speakers. Because smart speakers don’t have screens, the voice assistant will choose the most relevant and appropriate […]

Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]

Google Ads Editor Custom Rules

Custom Rules To Live By When it comes to Google (errr, I mean… everything,) it’s always best to follow the rules. And in the case of Google Ads, you should look no further than the Custom Rules built-in to the newly-improved and impressive Google Ads Editor. Google AWE Haters Are Gonna Hate Since its inception, […]

What is Google Crawling and Indexing?

Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]

Google Search Console Data Lost From April 9th to 26th

Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]