Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]

Google Ads Editor Custom Rules

Custom Rules To Live By When it comes to Google (errr, I mean… everything,) it’s always best to follow the rules. And in the case of Google Ads, you should look no further than the Custom Rules built-in to the newly-improved and impressive Google Ads Editor. Google AWE Haters Are Gonna Hate Since its inception, […]

What is Google Crawling and Indexing?

Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]

Google Search Console Data Lost From April 9th to 26th

Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s the story. From April 4th […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

Featured Snippets – An SEO Victory

I started to type “Have you ever pulled out your phone and Googled….” but then I stopped myself because this is 2019 and everyone has done this before. If not, I’ll add you to our telephone book list. For those of you savvy technology users who rely on Google for your daily information and go-to […]

Optimizing for Searcher Intent

You’ve spent a lot of time putting powerful SEO techniques into action such as: Implementing links Optimizing for keywords Creating a great combination of internal and external links So you may wonder, why isn’t your site ranking high on Google? Well, a large component you may be missing in your SEO advances is optimizing for […]

Product Schema Benefits in Industrial and B2B Markets

Industrial and Business-to-Business (B2B) markets often find themselves on an uncomfortable playing field. B2C companies have flashy marketing strategies, pretty websites, and seem to get all the glory. B2B is different. These websites can be modern looking, but typically need to focus on functionality above all else since their users are often engineers needing a […]