Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]

Google Ads Editor Custom Rules

Custom Rules To Live By When it comes to Google (errr, I mean… everything,) it’s always best to follow the rules. And in the case of Google Ads, you should look no further than the Custom Rules built-in to the newly-improved and impressive Google Ads Editor. Google AWE Haters Are Gonna Hate Since its inception, […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Google Shopping Feed Pushes GTIN Deadline to 2017

shopping carts

But You Should Still Add them Now Marketers who display products in Google Shopping Feed got a reprieve today. The deadline to add GTINs to Google Shopping Feed passed on May 16th, 2016. However, Google has decided to extend this deadline – to February 14th, 2017. However, just because this e-Valentine gives you 10 months […]

New Rule: As of May 16th, Google Shopping Feed will Require GTINs

A Global Trade Item Number (GTIN) is a unique identifier that classifies, tracks and stores data for every product in the world. Even if this is your first time hearing of ‘GTINs’, odds are you are already using one. Examples of commonly-used GTINs include: UPC EAN JAN ISBN ITF-14 Starting on May 16th, 2016, Google […]