What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]

Content Strategy + SEO

As someone who has a personal blog, I understand the importance of content. Words matter. Stories matter. The connection to my target audience (and often those outside of my target audience) relies heavily on the content that I publish. Some posts are well-received with high reader engagement while others tend to struggle with little engagement […]

Long-tail Keywords in SEO

Search Engine Optimization (SEO) is an important and foundational piece of any digital marketing strategy. In simple terms, the purpose of SEO is to make sure the website appeals to search engines and therefore ranks higher in search engine results pages (SERPs). The result of good SEO is an increase in quality and quantity of […]

Understanding the Difference Between Responsive Websites and Sites Optimized for Google’s Mobile-First Indexing

Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version of a site for crawling, […]

What Is Local SEO and Is It Something I Should Worry About?

We know that having a website is important for any business, especially with more consumers conducting their searches and shopping online. But that doesn’t mean people aren’t still using local brick-and-mortar services. Whether you’re an auto repair shop or provide specialized services like custom manufacturing, having your pages optimized for local SEO can help you […]

Google’s Latest Algorithm Updates Impact Site Traffic and Image Search Results

On September 27, 2018, Google released a broad core algorithm update that impacted the SERP pages of many websites. Even though Google described it as a small update, marketers noticed that many of their clients’ websites experienced either a sudden spike or drop in site traffic. Then, around October 4,  websites that previously suffered a […]

Are You Making These Common Mistakes in Your PPC Campaign?

PPC, or pay-per-click, is a paid service that allows you to drive traffic directly to your website. It differs from using SEO to optimize for organic search rankings because you pay to be found for specific keywords as opposed to users finding your page organically. Using SEO to improve organic search results is also important […]

5 SEO Techniques to Increase your Small Business Traffic

Having an online presence in today’s technology landscape is essential, but it can seem daunting to a small business with an equally small budget. Only 17% of small businesses are actively investing in SEO techniques, meaning the majority are missing out on growth opportunities. While you may think that effective marketing is out of your […]

How Google’s Algorithm Changes Affect SEO

Algorithms are what search engines like Google use to retrieve data and deliver search results that are relevant to your inquiry. The results then appear on the SERP, or search engine results page, and are ranked based on relevance. Google makes changes to its search algorithm hundreds of times per year and while most of […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]