Buyer’s Journey & B2B Content Marketing

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As a consumer, buying things seems like second nature to me. If I am on a retailer’s website and I see something I want, I buy it. There isn’t a lot of thought put into it. This mindset changes when making larger purchases like buying a new car. I like researching different makes and models, […]

Industrial Marketing + Audience Connection

Connection is a part of everyday life. We choose whether or not to connect with certain people and businesses. The reasons why someone connects with a person or business won’t necessarily be the same as those of another person. This same philosophy can also be applied to industrial marketing, albeit, to a much different degree. […]

Creating Mobile Friendly Content: A Hitlist

The discussion about how traffic is trending toward mobile users is a thing of the past.  We’re there. Mobile surpassed desktop traffic back in 2015 and in internet time, that’s eons.  Since then, Google has introduced mobile first indexing and the tides have seriously shifted in favor of optimizing toward the mobile experience.  It’s time […]

SEO Title Tags: Best Practices, Rules, and Gray Areas

There is a subtle art form to crafting the ideal title tag for a web page. It is the first impression of your website to both users and Google alike. And like any other first impression, if executed poorly, can take some effort to correct. In this post, I want to talk through not only […]

Optimizing for Searcher Intent

You’ve spent a lot of time putting powerful SEO techniques into action such as: Implementing links Optimizing for keywords Creating a great combination of internal and external links So you may wonder, why isn’t your site ranking high on Google? Well, a large component you may be missing in your SEO advances is optimizing for […]

Content Strategy + SEO

As someone who has a personal blog, I understand the importance of content. Words matter. Stories matter. The connection to my target audience (and often those outside of my target audience) relies heavily on the content that I publish. Some posts are well-received with high reader engagement while others tend to struggle with little engagement […]

Long-tail Keywords in SEO

Search Engine Optimization (SEO) is an important and foundational piece of any digital marketing strategy. In simple terms, the purpose of SEO is to make sure the website appeals to search engines and therefore ranks higher in search engine results pages (SERPs). The result of good SEO is an increase in quality and quantity of […]

Targeting Featured Snippets: The Importance of Words on a Page

What is a Featured Snippet? Featured snippets are summary answers to the questions or search terms you type or speak into Google’s search bar. The snippets are displayed near the top of the search results page (SERP) and have the keywords from your query emphasized in bold text. Google generates featured snippets by pulling relevant […]

Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]