Voice Search is the Future of Digital Marketing

Whether it’s asking Siri for directions to the nearest restaurant or asking Alexa to play your favorite radio station, voice search is more popular than ever. According to ComScore, half of all searches will be voice searches by 2020, and, as of January 2018, there were already one billion voice searches happening a month. The […]

5 Reasons Why You Should Regularly Update Your Website Content

Everyone in the marketing industry has heard the phrase “content is king” more times than they can count—but for good reason. Creating a website is a great first step, but if your website is not regularly updated, your traffic can stagnate. A website is not a one-and-done project, but a continual process that should evolve […]

An Introduction to SEO

SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of Search Engine Optimization First and […]

How a Redesigned Website Can Result in Lowered Traffic (But Not Permanently)

If you’ve been through a website redesign – whether in the last ten days or last ten years—you know that it’s a process with many exciting moments. It can feel as if you’re lost in a sea of difficult questions: What should the new website look like? How many pages should it be? What will […]

Ecreativeworks Weekly Roundup: March 13-17, 2017

Happy St. Patrick’s Day, and happy Friday! Hopefully everyone’s wearing green and feeling jolly. Before you head out the door for some St. Paddy’s shenanigans, check out our collection of the best SEO/digital marketing-focused writing from the past week. It’s good and good for ya. Slàinte! Marketing Land: 7 questions your customers ask, and how […]

Ecreativeworks Weekly Roundup: March 6-10, 2017

Happy Friday, everyone! We hope you’ve had a great week so far, and have something swell planned for the weekend. Before you head out the door, take a gander at our weekly collection of some of the best and brightest SEO- and digital marketing-related articles from all across he internets. For more information on any […]

Ecreativeworks Weekly Roundup: February 6-10, 2017

It’s mid-February; it’s 40-plus degrees in Minnesota; much of the Northeast just got hammered with a huge snowstorm; I have no idea what’s going on anymore, weather-wise. Whether you’re getting ready to shovel yourself out or preparing to head out the door for the weekend, take a look at our weekly roundup for some of […]

Ecreativeworks Weekly Roundup: November 7 – 11

Today is Veterans Day, and we at Ecreativeworks want to say a big thank you to all who have served in our armed forces and those who continue to serve. Before you head out the door for the weekend, take a quick look at our weekly collection of the best and most informative pieces we […]

Ecreativeworks Weekly Roundup: September 26 – 30

‘Tis October Eve. The leaves slowly change colors, and soon shall fall. The days grow shorter and cooler, whilst the nights grow colder still. ‘Tis Friday, and thou shall soon be out the door and into thy weekend. To while away the moments before thou departs, feast thine eyes on a smattering of the choicest […]

Case Studies vs. Testimonials: Which is Better for Industrial Companies?

“This product is amazing!” “Your service is the best!” “I am thrilled by this experience!” Testimonials like this sound nice and they make you feel awesome, but they really don’t tell potential customers very much. Potential customers need to know HOW a product or service can help them. A string of generic (albeit glowing) adjectives […]