Even though California’s Proposition 65 has been in effect since 1986, questions still arise regarding how the law impacts businesses throughout the U.S. Officially known as the Safe Drinking Water and Toxic Enforcement Act; this law requires the state to publish and update a list of all chemicals proven to cause cancer or reproductive issues. […]
Jul
16
Google My Business for Industrial B2Bs
Let’s start with the basics of Google My Business (GMB). The first important thing to know about GMB is that it is free (for now), so why not take advantage of this highly utilized free marketing platform. GMB is Google’s way of handing back some of the power to business owners in terms of what […]
Jun
11
Creating an Effective Homepage for Your Cart Site
Your homepage is often the first thing people land on when they find your company online. It needs to not only represent your brand but give people enough information to understand who you are and what you sell. All too often, homepages focus on looks instead of information. And while having an eye-catching layout is […]
Jun
11
Marketing to Engineers in a Digital World
Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]
May
08
Why Google’s Base Attribution Model isn’t Accurate for B2B
If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]
May
03
Benefits of Bing Places for Business for Industrial B2Bs
Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]
Apr
25
Spending Your Digital Marketing Dollars Wisely
Determining where and how to spend your digital budget can be challenging and overwhelming, especially when you don’t have a trusted source for information. Do you start with the website itself? What about SEO and organic efforts? What about advertising, social, email, blog, video, lead tracking, or any number of other components? The good news […]
May
01
Understanding How GDPR Impacts Your Business
A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]
Jun
24
What about WordPress?
Blogging is an excellent way to show off your expertise and build trust with your customers. There are a number of platforms to choose from when you set up your blog — Blogger, Tumblr, Google+, Facebook Notes, Squarespace — just to name a few. Fortunately, the choice does not need to be as complicated as […]
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