Creating an Effective Homepage for Your Cart Site

Your homepage is often the first thing people land on when they find your company online. It needs to not only represent your brand but give people enough information to understand who you are and what you sell. All too often, homepages focus on looks instead of information. And while having an eye-catching layout is […]

Marketing to Engineers in a Digital World

Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]

Benefits of Bing Places for Business for Industrial B2Bs

Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear […]

Understanding How GDPR Impacts Your Business

A new personal protection law called General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. GDPR affects any business that offers products and services to, or collects personal information from, residents in the European Union (EU). GDPR was proposed by the European Commission to create stronger data protection laws for people residing […]

Ecreativeworks Weekly Roundup: April 11-15

Spring has sprung! Get outside and enjoy the nice weather! But first… take a gander at our weekly roundup. You’re all but guaranteed to learn something, and knowledge is power. Enjoy! Search Engine Land: What They Don’t Tell You About SEO: Though the crew here at Ecreativeworks makes it look easy, search engine optimization (SEO) […]

Ecreativeworks Weekly Roundup: February 15-19

It rained super hard this morning…in Minnesota…in February. I have no idea what’s going on with the world anymore! All I know is, it’s Friday, so that’s a good thing. Why not wrap up your workweek with a quick gander at some of the best and most informative writing from the last week. Enjoy, and […]

What about WordPress?

Blogging is an excellent way to show off your expertise and build trust with your customers. There are a number of platforms to choose from when you set up your blog — Blogger, Tumblr, Google+, Facebook Notes, Squarespace — just to name a few. Fortunately, the choice does not need to be as complicated as […]