Adding products & services to your company’s Google My Business listing

ECW's GMB tips part 2

If you’ve already been utilizing Google My Business and are looking to make your listing further optimized and increase conversions this is the post for you! If you’re new to Google My Business and want to start with the low down on the basics of GMB for Industrial B2Bs check out my previous post for […]

What to Consider Before Changing Your Domain 

changing domain names

There are risks and concerns that go along with changing your website’s domain name. But is it possible to change your domain and not lose your SEO ranking? That is a great question. In this blog, we will explore the risks, concerns and the reasons why you should do your research on the new URL […]

Industrial Marketing + Audience Connection

Connection is a part of everyday life. We choose whether or not to connect with certain people and businesses. The reasons why someone connects with a person or business won’t necessarily be the same as those of another person. This same philosophy can also be applied to industrial marketing, albeit, to a much different degree. […]

Conversion Optimization: CTA Button Best Practices

We all want our websites to be our personal salespeople that are effective. After all, a good website is just that, an investment that has a great ROI. But this isn’t always the case. Even if your site has amazing content and gets in a ton of new users, they still might not be converting. […]

Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]

What is Google Crawling and Indexing?

Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this to be the most critical […]

What is a Bounce Rate Anyway?

It’s no secret that digital marketing is about growth. Users, page views, goal completions; many of the metrics we use to measure website performance are related to quantity. While we certainly want to strive for growth, it’s just as important to consider the overall quality of website traffic. The most prolific, and likely most misunderstood, […]

Why Google’s Base Attribution Model isn’t Accurate for B2B

If you run a business with an online presence, you or your marketing agency have most likely analyzed the traffic and user behavior on your site by using Google Analytics. Among the vast and, at times, confusing capabilities of Google Analytics, one of the most useful tools is the ability to create and track goals. […]

Applying Voice Search Optimizations to B2B Sites Will Only Help You Get Ahead of The Game

Not only is voice search growing in the B2C market, it is also growing in the business-to-business world as well. Even executives and business owners have jumped on the voice search bandwagon. A recent study reported that 90% of executives research using their mobile devices before making a purchase decision and 50% use voice search […]

Optimizing for Searcher Intent

You’ve spent a lot of time putting powerful SEO techniques into action such as: Implementing links Optimizing for keywords Creating a great combination of internal and external links So you may wonder, why isn’t your site ranking high on Google? Well, a large component you may be missing in your SEO advances is optimizing for […]