Creating Mobile Friendly Content: A Hitlist

The discussion about how traffic is trending toward mobile users is a thing of the past.  We’re there. Mobile surpassed desktop traffic back in 2015 and in internet time, that’s eons.  Since then, Google has introduced mobile first indexing and the tides have seriously shifted in favor of optimizing toward the mobile experience.  It’s time […]

The Rise of Smart Speakers and Digital Assistants

How Voice Search, Smart Speakers and Voice Assistants Work Together What types of devices are people using to perform voice searches other than mobile devices? It’s estimated that today, nearly 35% of voice searches are made through smart speakers. Because smart speakers don’t have screens, the voice assistant will choose the most relevant and appropriate […]

Creating an Effective Homepage for Your Cart Site

Your homepage is often the first thing people land on when they find your company online. It needs to not only represent your brand but give people enough information to understand who you are and what you sell. All too often, homepages focus on looks instead of information. And while having an eye-catching layout is […]

Marketing to Engineers in a Digital World

Engineers are the target audience for a large portion of industrial B2B companies. You write long-form website copy to meet their informational needs and spend countless hours writing technical papers and case studies to establish your credibility. Your company also probably spends a large portion of your marketing budget on printing catalogs, brochures, and other […]

Creating a Solid Structure for Your Website

What is Site Structure? When building a house, from the beginning, it is crucial to have a solid foundation in place. If that isn’t the case your home will eventually have issues or even fall apart. Much like your website, it needs to be architecturally sound from the beginning so it will not only stay […]

Using Google Analytics Audiences Strategically

Google Analytics audiences can be used to target specific users based on setting the criteria for your personal business needs. There are two main ways to create audience definitions in Google Ads; one is directly through Google Ads, and the other is imported through Google Analytics. However, with a combination of both, you can create […]