Applying Voice Search Optimizations to B2B Sites Will Only Help You Get Ahead of The Game

Not only is voice search growing in the B2C market, it is also growing in the business-to-business world as well. Even executives and business owners have jumped on the voice search bandwagon. A recent study reported that 90% of executives research using their mobile devices before making a purchase decision and 50% use voice search […]

What is the difference between front-end and back-end optimization?

Google’s search engine algorithm and SEO recommendations are always evolving. In turn, digital marketers must evolve to meet Google’s requirements. Many people believe that Search Engine Optimization is simply stuffing keywords onto a web page and having functional navigation. In reality, effective optimization involves much more than keywords: it requires equal attention to on-page (front-end) […]

Featured Snippets – An SEO Victory

I started to type “Have you ever pulled out your phone and Googled….” but then I stopped myself because this is 2019 and everyone has done this before. If not, I’ll add you to our telephone book list. For those of you savvy technology users who rely on Google for your daily information and go-to […]

Optimizing for Searcher Intent

You’ve spent a lot of time putting powerful SEO techniques into action such as: Implementing links Optimizing for keywords Creating a great combination of internal and external links So you may wonder, why isn’t your site ranking high on Google? Well, a large component you may be missing in your SEO advances is optimizing for […]

Negative Keywords – How & Why To Use Them

What the Heck is a Negative Keyword?! Great question! I’m so happy you asked! (tongue in cheek) A negative keyword is unique to Paid Search/PPC/Pay-Per-Click/SEM/CPC – whatever you prefer to term this crazy subgenre of digital marketing. A negative keyword is a word or phrase that is used to prevent an ad from being triggered […]

Content Strategy + SEO

As someone who has a personal blog, I understand the importance of content. Words matter. Stories matter. The connection to my target audience (and often those outside of my target audience) relies heavily on the content that I publish. Some posts are well-received with high reader engagement while others tend to struggle with little engagement […]