User Experience, Usability, and Accessibility: An Introduction

The terms accessibility, usability, and user experience are common terms in the world of digital marketing and web design, but also common sources of confusion. Although often used interchangeably, they are unique ideas that contribute in their own ways to online success. But what exactly is the difference between the three? User Experience: Building an […]

Long-tail Keywords in SEO

Search Engine Optimization (SEO) is an important and foundational piece of any digital marketing strategy. In simple terms, the purpose of SEO is to make sure the website appeals to search engines and therefore ranks higher in search engine results pages (SERPs). The result of good SEO is an increase in quality and quantity of […]

Product Schema Benefits in Industrial and B2B Markets

Industrial and Business-to-Business (B2B) markets often find themselves on an uncomfortable playing field. B2C companies have flashy marketing strategies, pretty websites, and seem to get all the glory. B2B is different. These websites can be modern looking, but typically need to focus on functionality above all else since their users are often engineers needing a […]