Beginning today, July 24th, Google will be marking all plain HTTP sites as “not secure.” After several years of advocating for HTTPS encryption, Google is releasing the newest Chrome update, Chrome 68, which will add a label to all unsecure URLs.
Since 2014, Google has been nudging people in the direction of secure websites by giving higher rankings to those with an SSL (Secure Sockets Layer) certificate. This SSL certificate makes sure that any data exchanged remains private between the participating parties, helping to keep sensitive information like credit card numbers or addresses safe.
After giving publishers a six months’ notice, the change is officially going live today. The change was encouraged by the company finding that 81 of the top 100 sites used on Google Chrome, an overwhelming majority of web traffic, were HTTPS. If you haven’t yet made the change from HTTP to HTTPS, users of your website will now see a warning when browsing.
Making the upgrade to HTTPS URLs is important, even if you’re not exchanging private information. Web traffic is being driven to secure websites, and you may miss out on valuable users if your website remains not secure.
While it can be a large project, having an outside company help you manage your website makes the upgrade easier than ever. Let Ecreativeworks help you make the switch. Contact us today to learn more about our services.