Creating a website for your business can seem intimidating. It can require additional time and money that you’re not sure you have to spend. However, 77 percent of Americans go online every day, and 26 percent of those are online constantly. In today’s world of news feeds and mobile apps, having an online presence is essential for any business.
If you’re still unsure of its importance, consider these 6 reasons why your business needs a website.
1. Increase Customer Reach
The internet has made it possible to connect with more people than ever before. By establishing a website, you open your doors to an even larger market than what a brick and mortar store could have. You would be creating an alternative place to sell your goods or services that can reach many more potential customers. With a website, you can do business with anyone from anywhere at any time.
Not only that, but creating a website allows you to be found in a search engine. 71 percent of consumers begin their purchasing process by doing performing a search. By making yourself easily accessible in Google or Bing, you can build your business and allow more opportunity for growth.
2.Gain Insight into Consumer Behavior
When you begin to do business through a website, you gain an abundance of knowledge about your customers and their buying behaviors. By monitoring your site traffic, you can learn who your customers are, where they are coming from, and how they are finding your website. Not only that, but you can find out what they like and how you can adapt your business to better appeal to your target audience.
Ecreativeworks offers site analysis and other SEO strategies to monitor and improve your website to better understand and meet your customers needs.
3. Showcase your Expertise
Because we live in a society that is dominated by internet culture, having a website to showcase your work can make you seem more credible and professional to potential customers. Often, people will expect a company to have a website, and not being available online can deter potential sales.
Not only that, but before making a final buying decision, many people will research a company first. Your website is your best marketing tool because it allows you to convey your expertise and values up front. You have control over your message and the way your audience thinks of you.
4. Improve Customer Service
A website facilitates better customer interactions. It provides one convenient place for your customers to learn about your company, shop for your products or services, and contact you for help. A website doesn’t have store hours, so no matter what time of night, your website is accessible to potential clients. The easier your business is to contact and navigate, the more satisfied your customers will be.
Creating an easy to navigate, customer-friendly website can seem difficult, but web development companies can design a site that matches all of your needs. We offer complete web design services, including ecommerce and mobile responsive sites, to create the best website for your business.
5. Become an Authority
You can turn your website into a tool for your audience. By creating content that is informational, you can answer their questions and provide resources. This builds your credibility and establishes your business as an authority in your industry. If potential customers know they can trust you, they are more likely to do business with you.
6. Increase Advertising Opportunities
Building an online presence opens up additional advertising and marketing options. You can utilize Google or Facebook ads to reach more customers in your targeted market. You can also utilize Search Engine Optimization and digital marketing practices to bring in even more traffic to your site.
Though it may seem overwhelming, a website for your business is an investment that is well worth the money. If you’re interested in creating a website or revising your existing website, or you have more questions, contact us today.