According to a 2016 study by TrustArc, 92% of users in the U.S. are concerned about online privacy, an increase of 45% from the previous year. Only 31% of users understand how their personal information is shared and 74% have limited their online activity due to privacy concerns, which has a serious impact on online advertising and transactions.
Gaining and keeping the trust of site visitors and customers plays an important role in your success as a business. Act now by updating your policy to clearly state how data is collected and used and help prevent legal issues by incorporating the information required by GDPR.
GDPR and Privacy Policies
- be transparent, and written in an intelligible manner
- use clear and concise language
- be easily accessible
- clearly state how users can request removal of their personal data
- explain what data you collect, how it is collected, and how you keep it secure
- notify users of cookie use
- what information and services their data is used for
- whether providing data is required to access your site information or create a user account
- if and how data is used for automated screening purposes (loans, credit scores, etc.)
- name of your data controller and contact information for data removal requests
- information about international privacy laws
- your lawful basis for processing data