Happy St. Patrick’s Day, and happy Friday! Hopefully everyone’s wearing green and feeling jolly. Before you head out the door for some St. Paddy’s shenanigans, check out our collection of the best SEO/digital marketing-focused writing from the past week. It’s good and good for ya. Slàinte!
- Marketing Land: 7 questions your customers ask, and how your website must answer: The challenge for any ecommerce website is to turn visitors into customers. This piece touches on seven important considerations for creating content that will help your site do just that.
- WDWC+: SEO Ranking Factors in 2017: SEO is not a one-and-done production. Instead, it consists of a heap of smaller factors that, when done right, add up to big success. This article lists the most important SEO factors, ones your website must (not should, must) have in place in order to succeed.
- Search Engine Land: Manufacturing FAQs: The workhorse of content and search marketing: Adding a page to your company’s website that answers Frequently Asked Questions can pay big dividends. This piece shows three big benefits that a good FAQ page can provide for your business.