Happy Friday, everyone! We hope you’ve had a great week so far, and have something swell planned for the weekend. Before you head out the door, take a gander at our weekly collection of some of the best and brightest SEO- and digital marketing-related articles from all across he internets. For more information on any of the concepts discussed below, don’t hesitate to contact us. We’re happy to help!
- SEMRush: HTTP vs. HTTPS: How Security Affects Your SEO: Lately, there’s been a big, Google-led push to migrate websites—including yours!—from the “http” prefix to “https”. Why? Because the “s” is for safety. This piece explains why you shouldn’t wait to transition your site.
- Majestic: The 4 Don’ts of SEO for 2017: There are a lot more than just four “don’ts” when it comes to SEO, but this article extrapolates on some of the most common missteps. If your company’s website is affected by even one of these, talk to our team about an SEO
- Search Engine Land: A technical argument for quality content: “Content is king” is an old saw in the SEO world, but it can be hard to quantify just what sort of impact quality content really has on a site. This piece uses ample research and data to show how much you can benefit from good copywriting.