In the SEO world, trend forecasting can be hit-or-miss. Interpreting algorithms, identifying user behavior, analyzing data and making predictions – these can be mentally consuming tasks. Needless to say, when the jackpot is hit, it’s time to shout it from the roof tops!
Case in point: We’ve been watching Yahoo! Answers for quite some time now. (If you’re reading and some of this is beyond you…dont worry. It applies.) Until now, we havent seen a need to participate for any specific ‘on-page’ reasons, though posting anywhere can help drive traffic under the right circumstances. Be that as it may, we’ve continued to keep a close watch from the sidelines.
Using Yahoo! Answers, people can create accounts, ask questions, answer questions (questions are categorized and vary in topic) rate other people’s answers, gain points and climb the level-ladder. “We can leverage this!” seemed to be the concensus. So, accounts were created for a few special industrial clients, and we began to answer questions on their behalf. (Linking back to their sites of course!)
Needless to say, some jaws dropped when we read that Search Engine Watch posted an announcement that Yahoo! would be integrating the Answers platform into their results pages.
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If your an SEO, you know what this means. If not…here’s the good part!:
Let’s pretend you’re a sheet metal fabrication company specializing in short run metal stampings…
1. Go to http://answers.yahoo.com/ and create an account. Good idea to have your company name reflected in your user name, too.
2. Search Questions pertaining to your line of work. An advanced search can be executed to make sure your search only returns questions that are still open for questions.
3. Answer away! This is the important stuff: If you’re answering a question relating to short run metal stampings, link back to the page on your site that conveys your metal stamping capabilities. use anchor text, like the example above. In the “source” box, you can refference your site using the full url to your home page. In this scenario, that would be: http://www.tempcomfg.com/