Product Line Sites - Content Syndication Used to Manage Multiple Sites
Main Website Controlling Content on Product Line Micro-Sites
Do you have a product or product line that really stands on its own? Have you thought about creating a small website for the product with its own domain name and a unique look and feel, but were afraid of all the time consuming and frustrating work required by maintaining multiple websites? With Ecreativeworks' content syndication platform, it’s easy to update all of your websites simultaneously. Controlling your product lines just got a whole lot easier.
Benefits of Content Syndication
• Update the main site and numerous micro-sites at the same time
• Add new product lines to the main site and multiple micro-sites
• Portray sales quickly and efficiently
• Improve your speed to market
• Control which products appear on which micro-sites
Content syndication helps you distribute your product information throughout the internet. Ecreativeworks’ Content Syndication platform starts with a search engine friendly databased main site. From there, Ecreativeworks develops micro-sites that can either follow design cues from the main site, or have a totally unique look. Content syndication allows you to pick and choose which products appear on which sites. Products on the micro-sites are dynamically generated from the main site’s database, meaning any update to the product attributes on the main site will automatically carry over to the micro-site. You can also override product descriptions, add or erase products, update prices, and add sales or “buy now†initiatives on multiple sites at once or completely separately. For example, if you have a product with two totally different applications, you could build a micro-site for each application with an application-specific product description on each.
For companies that manage their main website alongside one or more product line micro-sites, using content syndication is especially helpful. For marketing purposes, you can establish multiple micro-sites that don’t need to look like your main site. Content syndication allows you to pick and choose which products appear on which sites. You can also adjust the product description, add or erase products, update prices, and add sales or “buy now†initiatives on multiple sites at once or completely separately. For example, if you have a product with two completely different applications, you could build a micro-site for each application with a application-specific product description on each.
Your search engine results can also be improved by using content syndication. One strategy to increase product-specific search engine results is to have that product on multiple websites. With Ecreativeworks Content Syndication solution, you have the possibility to change the product description, URL, page title, etc. so your product can be listed in multiple places on the web without being flagged and discounted by the search engines as being duplicate content.
Ecreativeworks will design a solution that works best for you. Whether you have one additional site or twenty, whether you want the same look and feel on all of your sites or something new and different for each one, whether you want all the product descriptions to be the same on each site or to use unique content, it's all possible. We will design a content management solution that helps you keep all your websites up to date. Simply update the information on your main website and it will automatically filter through to your micro-sites.
Improve your speed to market through content syndication. The quicker your sale information is updated on each site and your new items are displayed on their respective product sites, the faster you can inform your customers of their existence. If you add a new accessory line to one of your product lines, you can quickly release them to potential customers by updating only one website.
For more information on how content syndication can help you improve your speed to market, contact us!
