The quickest way to improve your online visibility is through Pay Per Click (PPC) advertising. PPC gets your website prominently placed in search engines’ sponsored results within hours of your program going live. Through PPC, your site can achieve visibility for even the most competitive keywords. A Pay Per Click program can work well as a stand alone marketing venture, a complement to your organic strategies or as a way to gather research on your product, services and target audience. Pay Per Click also works well if you have a specific location you are trying to target, if you are trying to reach a new audience or for the promotion of your company as a new website launches or before a trade show.
Like all of our marketing efforts generally our goal with Pay Per Click marketing is to ensure you are receiving qualified traffic and conversions. Some companies within the industrial marketplace also strive for brand awareness and want to “own” the page for specific terms. This strategy has a little different approach as keeping costs low aren't always the objective. If you are running both a SEO and PPC program, it may be beneficial for one person or agency to be running your campaigns to ensure, between both efforts, you are receiving the biggest bang for your buck.