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Spring is here! Ecreativeworks and the SEO Team are happy to announce that our next newsletter will have a brand new look and name in celebration of the season. In the mean time, we hope you enjoy our topics this month.
IN THIS ISSUE:
- Search Engine Optimzation Tip Of The Month
- Duplicate Content – How it can affect your Google Rankings.
- International Marketing – Search Trends of the European Market.
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Search Engine Optimization Tip of the Month
Make sure your website has a sitemap. This will help the search engines find all your pages and it can also help people navigate your site.
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How Duplicate Content Can Affect Your Google Rankings
Google has been filtering out duplicate content for years which is one reason why most believe their search results are better than its competitors. So how does this affect you as a website owner? If Google thinks your site is using duplicate copy, or if another site is using the same copy as you, then there’s a chance it could hurt your site’s visibility and rankings.
Google defines duplicate content as “…substantive blocks of content within or across domains that either completely matches other content or are appreciably similar.” In short, if Google decides there are one or more pages with the same content, they will pick only one of those pages to list. This means the other pages won’t rank as high as this page, and in some cases Google may drop the page entirely from its index. Here are some real life examples of duplicate content problems, along with ways to fix it.
Duplicate Manufacturer Copy: If you use resellers, than this could affect your website. Sometimes resellers will use your copy word for word on their own websites instead of taking the time to rewrite it. Ideally Google should reward your site for the content, but this isn’t always the case. It’s possible the reseller will be given the credit and your pages will not rank.
Solution: Make sure you are aware of what your resellers are putting on their websites. If they want to use your copy, they need to be linking back to your site from those pages. Otherwise, make sure they only use small amounts of your copy – say a paragraph at most per page – or they are really rewriting it and making it unique and their own.
Little or No Content: Google considers everything on your page and if there are only one or two sentences different, they may consider these pages duplicates. These pages may not be included in the index.
Solution: Write longer descriptions for each product or service. We understand in the industrial world that it can be a challenge to write a lot about certain products or services. So as a quick fix, writing descriptive title tags and meta description tags can help.
Printer Friendly Pages: If your site offers printer friendly pages, these will be considered duplicate content. Unfortunately, sometimes Google will pick the printer friendly page over your regular page to list.
Solution: This one is an easy fix. We tell Google not to index your pages by using special tags on your pages that tells Google not to include these pages.
Other Issues: There are other issues that come up which are more complicated but happen less frequently. To read more about these, visit Google’s Blog.
In general, the best way to make sure every page of your site is listed in Google is to ensure that every page has unique meta description and title and at least 3 – 4 paragraphs of unique copy. Exclude your printer pages and keep an eye on what your resellers are publishing on their site. If you do this, you should not fall into the duplicate content trap!
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Search Trends in the European Market
In November 2007, the European Interactive Advertising Association (EIAA) released their latest findings on the trends of the Internet and T.V. Media Consumption. The results were pretty interesting and have a great impact on Search Engine Optimization & Social Marketing for your European Search Engine Marketing Campaign!
As noted in the chart below, the top ten online activities in
Europe are searching, email and communicating via social networking sites. This makes search engine optimization a priority, email communication or newsletter distribution via email a must, and an active social marketing campaign in place to gain optimum visibility to the European Market.
According to EIAA, the most popular activities that European’s participate online are as follows:
· Searching 87%
· Email 81%
· Communicating via social networking sites 42%.
· Instant messaging 37%
· Music downloads 31%
· Listening to radio 31%
· Watching TV, film or video clips 30%
· Rating and reviews 27%
· Sharing thoughts on forums 26% .
· Downloading a film, TV or video clip 20%
Also, the top website types that are visited by the European Market at least once a month are:
· News 65%
· Local Information 52%
· Travel 51% .
· Banking & Finance 50%
· Music 46%
· Holidays 46%
· Price comparison sites 44%
· Technology 41%
· Films 38%
· Auction 36%
· Sport 36%
Taking into consideration the types of websites visited by the European market, we can see that technology sites are visited by 41% of the Internet users. This indicates substantial traffic heading towards the industrial marketplace’s web presence! Let’s optimize your website and gain greater visibility in the search engines, because 87% of
Europe
’s users are searching for something and 41% will be headed to your industry and technology-based website!
Social marketing is going to be a big aspect of a European Search Engine Marketing campaign. What is social marketing? This is the act of joining different websites by creating accounts and bookmarking or sharing information that you find interesting with other users of the website. Another aspect of social marketing is blog development and commenting on other blogs that are related to your expertise.
Visiting forums and participating in the discussions or starting discussions are also part of social marketing. Social marketing can be the creative aspect of your Search Engine Marketing campaign and the time dedicated to this will pay off with the European Market.
It is noted that Europeans love to share information and learn more about their personal and business interests. Let Ecreativeworks help you get included in the top three activities in
Europe
by offering you a complete International Search Engine Marketing Program with SEO, newsletter development and archiving, blog development, and social marketing!
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Ecreativeworks Can Help Enhance your Online Presence:
· Create a Blog
· Set up a Press Release System
· Consult on a Pay Per Click Program
· Provide Consultation for a Case Study Campaign
· Create new content for your site
Contact us today and learn how we can help you!
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Do you know anyone that would benefit from search engine marketing news? They can sign up for the same newsletter you receive. Just tell them to go to: http://www.ecreativeworks.com/newsletter_archive.htm and sign up!
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Ecreativeworks, Inc.
13220 County Road 6,
Suite 150
Plymouth ,
MN
55441 -- 1-888-234-5071 Fax 763-450-3919
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