Industrial SEO Newsletter Articles Archive

It's no secret that search engines can bring you new business.  But how can you make sure that the search engines can find your website's pages and see them as valuable enough to rank well?  Here are seven search engine basics to check...

Email marketing is a great way to reach new customers and reconnect with existing customers. It's inexpensive, measurable, flexible, and blends easily with other marketing initiatives. You can even customize email marketing messages for different audiences for maximum impact.

In this last year, social media has made quite a splash. Your company may have already embraced the social media craze with a fancy Facebook page and maybe even a Twitter account. You've set up your profiles with photos, fun updates and nothing happens. Well, let's change that!

Communication is filtered through personality.Your personality factors into how you perceive others – even how you integrate the perceptions of other people into your personal world view. It determines how you react to others, and how others react to you. To be successful online you have to focus on your visitors and their personalities, and ensure that your site’s ‘personality’ conveys the right message.

Submitting your industrial press releases online is a key part of successful short term and long term search engine exposure. The more frequently you release news about your company, the more relevant traffic you can drive to your site. If you typically only release information on a quarterly or a bi-annual basis, you should consider writing press releases more often.

There are certain capabilities your industrial website should have and some specific ways that it should be promoted.  Here are four we believe are instrumental to the success of any industrial website.

Many industrial and B2B companies are taking steps to add or enhance online marketing. Online marketing encompasses search engine optimization, article marketing, blogging and other Internet activity. As companies branch into the digital marketing world, it is key to evaluate current marketing initiatives and ensure that they blend with any new online marketing tactics.

Optimizing for long tail searches is an effective way to drive targeted traffic to your industrial website. Learn how the latest trends make it more important then ever.

See how to use press releases to drive traffic to your site and create an online awareness of your business.

To help your website achieve both search engine rankings and establish itself as an authority in your industry, content is crucial.  And not just any sort of content, but text which is optimized for both search engines and website visitors.

Appearing on the first page of any major search engine can make the difference between making and losing a potential sale.  Since Google will often list the top ten local results at the top of the page, you want to hedge your bets and do all you can to take advantage of local search engine opportunities.

Learn how to get the most out of your PPC campaign while lowering your costs over time.

Learn what it takes to build a successful website in the industrial market and how to profit in the B2B arena.