Industrial SEO Newsletter Articles Archive
The 4 Things Every Industrial Website Should Have - June 2009
Tell your visitors what you want them to do!
In order to get sales you have to make it easy as possible for your potential customers to contact you. What do you want your visitors to do on your site? Fill out and send an RFQ or Contact Us form? Download a whitepaper? Watch a video? Call you? Look at every page of your site. Is there a clear call to action for these actions? If not, you need to put them there. Your visitors should be able to see your calls to action within seconds of looking at your site. Larger font, contrasting colors, images and buttons will help make your calls to action stand out.
Track your RFQ, Contact Us Forms, and Phone Calls
If you want to know how successful your website and internet marketing is, you should track your RFQ, Contact Us, and other forms that are sent in. One way to do this is by databasing your forms. Normally forms are sent to email address in the company such as sales or the CEO, this can make it difficult to track. By databasing your forms, you ensure that every form sent in is logged in one central location. This will make it easier to go back and see which forms actually resulted in a sale weeks or even months later. You also want to track your phone call leads from the website. You can ask each caller how they found your company, but the best way is to have a unique toll free number for your website.
Use Form Attachments
Another capability that every industrial website should have is the ability to add attachments to your forms. A potential buyer may want to send you a detailed project spec when requesting a quote. They won't be able to do this through your form if you don't give them the option to upload an attachment. You want to make every step in the sales process as easy as possible for your visitors, and sending in that RFQ or Contact Us form is a big step.
There are more capabilities an industrial website should have, but most of those are unique to your specific industry and website. Configurators are a good example. Many industrial clients don’t have a need for one, but for those who do, they are essential for providing your visitors the best possible experience on your site.
Search Engine Optimization
There are many ways to drive traffic to your site, but search engine optimization (SEO) is crucial for the success of any website. Your site needs to be optimized specifically for your most important keywords in order for your potential customers to find you. SEO will give your site long term visibility in Google, Yahoo, Bing and other search engines and will help drive highly targeted traffic to your site if done right.
Along with SEO, PPC advertising and social marketing can also be great ways to promote your industrial website. Contact Ecreativeworks today to enhance your website capabilities and to learn more about internet marketing.
