Industrial SEO Newsletter Articles Archive

Email marketing is a great way to reach new customers and reconnect with existing customers. It's inexpensive, measurable, flexible, and blends easily with other marketing initiatives. You can even customize email marketing messages for different audiences for maximum impact. 

The sky's the limit when it comes to what types of emails you can send. You can use email marketing to distribute white papers and articles, educate distributors, increase brand awareness, inform customers about sales and promotions, or send a friendly holiday greeting. It's another way for you to reach out and serve your customers.

With all the options, it's easy to be overwhelmed and not know where to start. Also, with the number of emails your customers get in their inboxes every day, how do you make sure your email is read and acted on?

As with any type of marketing, starting with a solid plan can help to increase how successful your email marketing campaigns are at meeting your objectives. Here are a few things to consider before you send that first email:

• Do you have permission to send emails to your lists? If you have a prior relationship with the contacts on your lists or if they have signed up to get emails from you, it's more likely they will open your email. Think twice about purchasing generic lists, as you don't want to get a reputation as spammer or end up on email blacklists.
• How will you segment your lists? Customizing your emails for specific groups of contacts allows you to target your messaging and brings better results than a one-size-fits-all approach. Think about the types of emails these different segments would be interested in and segment lists accordingly.
• Don't use SPAM trigger words in your subject line. Certain words and phrases (like FREE, increase sales, opportunity, and order now) can trigger email SPAM filters. If your subject line includes SPAM trigger words, your customers may never see it.
• When will you send the email? Especially for industrial companies, the day and time you send your email impacts how many people open it. Don't send your emails on Mondays, when everyone is playing catch up from the weekend, or on Fridays when everyone is wrapping up. You can test sending emails at different times of the day to see what time yields the most opens from your contacts.
• How often should you send email blasts to your lists? That depends on your readers and the value your emails provide them. There are some emails I get and read daily, because they keep me up to date on what is happening with SEO and help me to do my job better. There are other emails I get monthly, but since they provide no value, they get deleted.
• What do you want people to do after reading your email? Do you want them to visit your website, download a case study, call you, or complete a form? Think about the goal for your email, and then create the actual email. That way, you create an email that helps reach your goals and avoid sending out emails without a valid call to action.

Ecreativeworks has partnered with Constant Contact to give our customers an easy to use tool for email marketing.  Email services, like Constant Contact, make it easy to create emails, manage contact lists and measure results. Sending out email blasts has never been easier, or given you so many options for the kinds of emails you can send.  Contact Ecreativeworks today to find out more about our email marketing programs.