Industrial SEO Newsletter Articles Archive

Even before the advent of the internet, press releases were a staple method for announcing new products, company developments, and buzz-worthy stories. The press release continues to stand the test of time because it captures our inherent need to know the newest information and to be part of the current conversation. The internet has heightened this need to be “in the know” and has actually enhanced the power of the press release.

Prior to the internet, news and press release content was circulated primarily by print newspapers, magazines, radio, and television. The control of a story’s exposure fell in the hands of the news media. Now, a press release can be spread by anyone. Bloggers can point to a press release; net browsers can “digg” or bookmark a release; and Facebook and Twitter users can link to a story in their status updates. The social web has leveled the playing field (and expanded it) for press releases.

For the Industrial marketplace, the opportunity for greater press release exposure is powerful. Industrial companies utilize press releases often to announce new product developments, new business partnerships, and recent research findings. Press releases are a staple marketing device for many in the manufacturing, engineering, energy, and other industries. So the incredibly social internet is actually beneficial to industrial companies. If it is hard to understand how an industrial company could profit from social marketing, consider how a press release can travel throughout the web with little effort. Before the internet, as mentioned, the traditional media had control over press release exposure. Today, an industrial press release has the opportunity to be in the search engine results, on blogs and all over social networks. Indeed, social media can truly have a positive effect on B2B and industrial businesses.

To take full advantage of your future press releases, be sure to make them “shareable”. Release them via free online press release distributors such as The Open Press, PRLog, and iNewswire. Post them to your website, company blog, and within your social profiles. Encourage your employees to link to the releases in their online activities through bookmarks, Facebook updates, and blog entries. Your press releases will drive traffic to your site and create an online awareness of your business.