Corporate Site & Division Management - Content Syndication & Micro Site Management
Use content syndication to manage your corporate website & divisional micro-sites!
Many large B2B and B2C corporations have multiple divisions, and therefore have more than one website to update and manage on a regular basis. As one of these corporations, you may be looking for an easier way to update each of your divisions' websites. Right now you may be going into each site to update the content when your products and services change. If you have more than one site to manage, it’s time to think about content syndication.
Content syndication helps you manage service information, product details, sales, and more for your divisional sites all through your main corporate website, using micro-sites. Don’t be fooled by the name: micro-sites aren’t necessarily small, they're just sites that draw information from the main site and can be designed with an entirely different look to match the corporate division’s identity. When you use this service, updating your main site can automatically update all of your divisional micro sites. You can very easily syndicate your online catalog, PDFs, product configurators, and other company information. By taking advantage of this service, each of your additional sites will always be accurate and up to date, as long as your main corporate website is maintained.
Content syndication is especially beneficial to those who want to promote the multiple trademarks their company produces. For example, your corporation may manufacture products that have enough brand identity to stand on their own and have their own website branded for that specific product or product line. When you want to promote the trademark of a product line while increasing the exposure of your own brand name, content syndication makes it easy to manage a large or small number of additional websites.
Content syndication is also beneficial to companies that create separate websites for the various services they provide. When micro-sites are designed to highlight your various corporate divisions, it’s easier to manage all of your sites at once rather than separately. Content syndication allows you to promote the varying levels of your corporation quickly and easily.
If you have a presence in a foreign country, content syndication can be used to set up a foreign language site with a unique domain name with a country-specific suffix, such as .mx for Mexico or .ca for Canada. Ecreativeworks’ platform was developed with the ability to use nearly any language, so most countries are covered. Like the other micro-sites, foreign language micro-sites can either follow your main site’s design or use a completely different look and feel reflecting the country it's targeting.
To find out more on how content syndication can help you, contact us! We’ll help you find the most effective solution for managing and maintaining your multiple websites.