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FIRE STONE
www.firestonehp.com

Site overview:
In the world of high-end outdoor ranges and fireplaces, image is everything. Fire Stone approached ecreativeworks to develop a highly functional and highly beautiful web site for potential customers, dealers and distributors.

During the development process, it was extremely important to assure the site was first and foremost an informational resource; however, it also needed to function for the dealers and distributors who needed tips on selling the product, customers researching their new outdoor experience and more. Fire Stone also wanted the capability to manage content throughout the web site to keep it fresh and up-to-date.

Highlights:

• A strong visual design that balanced beauty with user needs and site load requirements. While the design is large and visually appealing the page loads well within tolerances set by the W3C organization.
• The ability to manage dealer information in a secured area
• Page upon page of strong content that is reasonably found by the search engines
• An extremely happy customer who utilizes this site at trade conventions as their key source of information for their prospects