Ecreativeworks Weekly Roundup: October 10 – 14

It’s mid-October, which means we’re deep in the heart of Pumpkin Everything Season. From lattes and craft beers to literally anything else that can be made to taste, smell, or otherwise resemble the mightiest of gourds, pumpkins are *so* hot right now. (Right?) Before you head out to the pumpkin patch for the weekend, take […]

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Real-World Reasons to Make Your Site Responsive

By now, you’ve heard a lot of talk about responsive sites. You know that Google’s algorithm gives priority to responsive sites in mobile searches. You’ve heard many people tell you that you need to go responsive, or be left behind. You may think that responsive doesn’t really apply to your industry or your customers; responsive […]

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Ecreativeworks Weekly Roundup: Manufacturing Day Edition

Today is Manufacturing Day, and all across the country, manufacturers are opening their doors to show what life on a manufacturing floor is really like. Participating in Manufacturing Day is a great way to get a little extra publicity. It’s also a good time to influence policymakers, but inviting them to visit your facility. If […]

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Ecreativeworks Weekly Roundup: September 26 – 30

‘Tis October Eve. The leaves slowly change colors, and soon shall fall. The days grow shorter and cooler, whilst the nights grow colder still. ‘Tis Friday, and thou shall soon be out the door and into thy weekend. To while away the moments before thou departs, feast thine eyes on a smattering of the choicest […]

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Ecreativeworks Weekly Roundup: Sept 19 – 23

Big changes happened in the digital world this week. Google announced two significant updates, and Twitter rolled out a long-awaited one. Be sure to read these articles and bring yourself up to date so that you can hit the ground running next week! Search Engine Land: Everything you need to know about Google’s ‘Possum’ algorithm […]

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5 Best User Experience Improvements for Industrial Websites

As an industrial marketer, you may wonder which fixes you should prioritize when you overhaul your site. We went ahead and made that list for you. Note: these are in no particular order. Evaluate your site and then determine which fixes should come first. Easy-to-use Navigation Structure Site navigation is supposed to, you know, navigate. […]

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Ecreativeworks Weekly Roundup: September 12-16

  Aren’t five-day work weeks just the worst? Wouldn’t it be great if we got a Labor Day every week? Fear not, dear reader, for the weekend is nigh. Before you head for the exits, though, take a minute to scope out our roundup of the best and most informative SEO-related writing from all over […]

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Case Studies vs. Testimonials: Which is Better for Industrial Companies?

“This product is amazing!” “Your service is the best!” “I am thrilled by this experience!” Testimonials like this sound nice and they make you feel awesome, but they really don’t tell potential customers very much. Potential customers need to know HOW a product or service can help them. A string of generic (albeit glowing) adjectives […]

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Ecreativeworks Weekly Roundup: July 8 – 12

Why do some people complain about summer in Minnesota when it’s over so quickly? And why do you never see those same people dancing in the street when the temperature bottoms out at thirty-five below zero? If you’re like me, you want to enjoy summer while it lasts. You also want to throw the melted […]

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Google Shopping Feed Pushes GTIN Deadline to 2017

But You Should Still Add them Now Marketers who display products in Google Shopping Feed got a reprieve today. The deadline to add GTINs to Google Shopping Feed passed on May 16th, 2016. However, Google has decided to extend this deadline – to February 14th, 2017. However, just because this e-Valentine gives you 10 months […]

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