Ecreativeworks Weekly Roundup: February 13-17, 2017

Happy New Year! Wait, whaddaya mean “it’s the middle of February”? How is that possible?! I swear New Year’s Day was only like a week ago… Time flies, I guess—unless you’re at work waiting out the clock on a Friday afternoon! To kill some time and (hopefully, potentially) learn something before the weekend begins, check […]

Are Your H1 Headlines Ineffective or Awesome?

H1s are very important. They not only help search engines find your page, they help customers find what they’re looking for. That’s why it’s so important that your H1s contain terms that people search for. If they don’t, your pages won’t perform successfully in search engines — and they won’t result in robust sales. Examples of […]

Using Google Analytics to Track Offline Marketing Campaigns

industrial trade show

When your business uses offline marketing such as participation in trade shows or publishing print ads, you want to see return on investment.  There may be an increase in your web traffic after these activities, but how do you correlate the two?  Furthermore, how do you evaluate the quality of visitors the campaign brought in? […]

Planting the Seeds for Keyword Optimization

sprouting lettuce seeds

  Gardening has been a passion of mine for the past several years.  Lately, I have found myself answering plant questions from friends, co-workers, and neighbors on a regular basis.  I started thinking about the knowledge I have in gardening and what I do at work: internet marketing.  The two come together almost seamlessly, especially […]

Optimizing your Business Website With Keyword Phrases

Mapping

My last blog post dealt with choosing effective keyword phrases for Business SEO. But once you have your keyword phrases selected, how do you put them to work for you? This post will cover the basics of inserting those keywords onto your website in order to attract more quality traffic. Map Your Keyword Phrases The […]

Beware Bad Mobile Optimization that Hurts Your Industrial Website

Industrial Mobile Websites

We all hear the buzz about mobile devices changing how people use and access the internet. If recent history is any indication, this behavior is only going to increase instead of go away. Recent trend reports covering 2012 mobile subscribers and mobile internet use offer the following eye opening statistics: – Currently, there are 1.5 […]

Keyword Phrases: What you need to know for Business SEO

Photo by MoneyBlogNewz

What is a Keyword Phrase? A keyword phrase is a 1-4 word phrase that a potential customer might type into their web search in order to find your business. This may or may not be a technical or industry term, depending on who is doing the searching. While an engineer at an OEM may be […]

Keyword Focus Through Good Research

Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project.   At least that is what most SEO professionals or do-it-yourselfers will say if you ask.   Thankfully for the clients […]

5 Ways to Use Pay Per Click & Organic SEO Together

There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO doesn’t depend on a daily ad spend. PPC is faster to see results. So which one is better? It isn’t […]

Google Analytics – Even Better with Webmaster Tools

Google has announced a pilot to integrate some data from Webmaster Tools with Google Analytics. “The initial release will be a set of reports in Google Analytics using search data from Google Webmaster Tools. This includes query information, clicks, impressions, clickthrough rate, and average position. You’ll also be able to use Google Analytics advanced data […]