It’s been a long week, but hey, another day, another donut, amirite? Mmm… donuts… now I’m hungry. Anyway, do yourself a favor and give our weekly roundup a read. It’s got action, adventure, laughs, romance, rousing musical numbers, and/or none of those things! But it does include some of the best and most informative SEO-focused writing from the past week. Enjoy! I’m gonna go get some donuts.
- The Daily Egg: How Google Works – The Animated Infographic: Google is absolutely indispensable, but the nuts and bolts of how it actually works can be a little hard to wrap your head around. How the heck does it pull up so many results so fast? To answer that and other questions, this piece gives a brilliant visual representation of the inner workings of Google.
- Moz: SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention: SEO is only good for getting users to your site. To get people to actually use and maybe even buy something from your site, they have to be able to find what they’re looking for once they get there. Subpar onsite search could be dragging your website down. This article is a deep dive into the problem and some solutions.
- Fortune: With $91 Billion in Online Sales, Retailers Had a Record-Setting Holiday: Over the 2016 holiday season, online shopping was up 11% from 2015; Cyber Monday 2016 was the single biggest shopping day in the history of ever, with almost $3.5 billion in sales. Don’t wait to get onboard the ecommerce train—clearly, there’s a lot of money to be made!