Snow is in the forecast for the weekend. You are probably ready to run home and gas up your snowblower, but there’s still time before the snow flies, so make the best of it. Read these articles so you’ll have something to think about while you dig those snow boots out of the closet.
- Industrial Marketing Today: Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles: In the industrial world, traditional email marketing strategies aren’t enough. You need a strategy that is specifically formulated to survive industrial sales cycles. This article will help you find the right strategy.
- Copyblogger: Struggling to Write for Technical Experts? Try These 3 Powerful Content Marketing Practices: Engineers and other technical experts aren’t the easiest people to write for, but these three tips from Copyblogger will help you “hack” writing for engineers.
- Content Marketing Institute: A Simple Trick to Make Your Content Magnetic and Memorable: This article will help you create content that readers will remember.