There are scads of elements that can go into the creation of a successful website for your business. Everyone knows that SEO is important, that an intuitive design is key, and that calls to action can be your best friends. But one oft-overlooked website component is one that’s all but guaranteed to catch a visitor’s eye the second they first reach a site: the top banner.
Adding a banner to the top of a web page can serve many purposes: it can highlight your products, advertise specials and promotions, or show off your best-sellers. It’s even possible to measure the number of clicks a banner gets, so as to measure how effectively it engages your visitors.
Like almost all aspects of your website, your banner can be customized and changed as needed. It can be a single static image, or rotate through multiple slides to show several facets of your business.
Below are four examples of effective, attention-grabbing banners from websites built by Ecreativeworks.
Troy Technologies uses their banner to draw attention to a comparison chart that allows potential customers to compare the various features of their travel wheelchairs.
The Chapman Electric site uses a banner to draw attention to a special offer that provides incentive for customers to make their purchase(s) now, rather than waiting for another day.
House of Batteries’ banner showcases some of the many industries for which the company supplies custom battery packs. This banner rotates through several images.
JHP Fasteners uses their banner to promote their line card, allowing visitors to easily see their top product categories.
As you can see, a dynamic banner at the top of your site can be a useful tool for boosting your business. Ecreativeworks’ website design experts can create a new banner for your website that shows off your company’s strengths and that looks great, to boot. Contact us today to get started!