As someone who got started in the world of SEO not all that long ago, I still occasionally run into industry terms and jargon with which I’m unfamiliar. And, as I mentioned way back in my first blog post for Ecreativeworks, I’m a big fan (possibly the world’s only) of weird words. Since it’s Friday, and it feels like it’s been a really long week, I thought I’d take a somewhat humorous* look at some of the weird and wonderful terminology that SEO deals with every day. I shall attempt to make it somewhat informative, as well*, for any SEO newcomers.
Black Hat SEO: This is the first SEO term that I found really intriguing, and is sort of the catalyst for this post. “Black Hat SEO” is, unfortunately, not related to “Black Tie SEO,” which is guys in tuxedos and top hats creating fancy, elegant, high-class search engine optimization, including special content for viewing through a monocle. No, Black Hat SEO is the use of unethical practices to create high page rankings. While a lot of what Black Hat SEOers do isn’t technically against the rules, per se, most of their techniques are frowned-upon† and can give good SEO (White Hat SEO) a bad name, as well as getting the Black Hatted site blacklisted from search engines. Why I Like This Term: It’s fairly simple, and it really just boils down to the name. Black Hat SEO sounds exactly like what you’d expect—the bad guys doing bad things. It’s like the Dark Side of the Force, but without lightsabers.
Bot: “Bot” is short for “robot,” but can also be called a “crawler” or “spider.” In internet jargon, these are automated programs that search engines use to find and add websites/pages to their index. These are, in a way, the thing that SEO is trying to target so that your page will achieve a better rank in search. Most search engines have their own, customized bots to bring them results (Googlebot, for example). Why I Like This Term: The way I see it, computers are basically robots, although not exactly the most interesting ones. The internet is essentially a supergiant, non-existent robot that works with computers through technological magic♠. Also, I love the practice of adding “-bot” onto the end of words to name an automaton after what it does (a robot that makes sandwiches: Sandwichbot. A robot that takes you places: Gobot. A robot that moves at a brisk canter like a horse: Trotbot. Etc, etc.)
Google Juice: This basically means the level of trust or authority your page has built up with Google. If your site is popular, has plenty of good content and solid backlinks, etc., you’ve got Google Juice. This is really what you’re trying to achieve with SEO. Though there are other search engines that you want to have juice with as well, I’ve never heard the term Bing Juice (at least not yet). Why I Like This Term: Mostly because it’s fun to say. Or sing in a loud falsetto while sitting at your desk, apropos of nothing.**
Those are just a few of the greatest hits, and are pretty broad simplifications.†† There are plenty of weird words associated with SEO, like there are with almost anything.♠♠ If anyone else out there is a word nerd like me, you can check out http://www.seoglossary.com/ for more SEO terms and definitions, and read more of the odds and bodkins that we use on a daily basis. It seems strange that, as part of an industry that relies so heavily on getting every last letter exactly right,*** SEO would use such bizarre terminology. Human language is truly a peculiar thing. †††
* I hope!
† Like walking over the pitcher’s mound on the way back to first, A-Rod, you bum!
♠ Non-existent, because can you actually go to the internet? No. It’s not really a real thing. Nothing on the internet is actually anywhere. It’s just a bunch of ones and zeroes. Magic, because is it’s easier than trying to explain how it actually works.
** Try it. Everyone in your office will love it.
†† Like I said, it’s Friday.
♠♠ Why the heck are three strikes in a row in bowling called a “turkey”?
*** Ever written computer code? Even one space in the wrong spot can cause huge problems.
††† Lemur language, however, makes perfect sense.