Ecreativeworks Weekly Roundup: February 1 – 5

It’s the first Friday afternoon in February, so that means it’s nearly time to start preparing for the Big Game. Who ya got, Denver or Carolina? Before you QB sneak out the door for the weekend, check out some of the best SEO- and marketing-focused writing from the past week. Um, something something touchdown! #SuperbOwl50 [...]

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What to Do When Your Website Has a Scary, 90s Look

In the digital world, a 90s-style website is the equivalent of the haunted Victorian house: scary and outdated. Only the bravest dare go inside.   A bar, restaurant or hotel that has classic decor from a bygone era can get away with holding on to the same look for the duration of it’s existence. But [...]

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Ecreativeworks Weekly Roundup: January 25 – 29

It’s Friday afternoon and the weekend is quickly closing in. Before you take off for the day — or spend the next few hours talking former coworkers on LinkedIn — take some time to read the awesome content you were to busy to get to during the week. 1. Moz: Community Discussion – Do you think [...]

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Don’t Panic Over the News About Panda

Should You Worry about Google’s Latest Algorithm Updates? You may have heard that Google has rolled out significant changes to its algorithm. You may even have received phone calls from SEO firms using scare tactics, telling you that this update will tank your website. Rest assured that Ecreativeworks is on top of this news. According [...]

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Ecreativeworks Weekly Roundup: January 18-22

As I write this, the Twin Cities are slowly turning into a Weekend Winter Wonderland under a coating of big, fat, fluffy snowflakes. I’m sure it will be just awful. Hopefully, your weather is a little better this Friday afternoon. Before you head out for the door to beat the blizzard for the weekend, take [...]

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How to Write a Great Industrial ‘About Us’ Page

Some people love to talk about themselves, but others are a little more bashful. If you’re having trouble filling your ‘About Us’ page, you’re not alone. It can be a daunting project for a lot of people. Fortunately, there’s a simple trick that can help you get it done quickly and give readers a detailed [...]

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Ecreativeworks Weekly Roundup: January 12 – 15

It’s been a busy week in the SEO world! Before you head out the door for the weekend, make sure you read about the major update from Google — it’s big news and it’s bound to impact everyone. 1. Search Engine Watch: Google integrates Panda into the core ranking algorithm: This is a must read! The [...]

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Local Left Linking and Faceted Search: Can You Have Both?

Clients sometimes ask: “Does adding faceted search to our site mean we have to get rid of our local left navigation?” The answer is no. In fact, you shouldn’t get rid of it. Both local left navigation and faceted search provide essential aid to customers searching for the right product. Take a look at just [...]

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Ecreativeworks Weekly Roundup: January 4-8 2016

Happy New Year! We hope you had a splendid holiday season and wish you naught but the best in 2016. It’s probably the first at-work Friday of the year for most of you, and you’re likely itching to get out the door and start the weekend. Before you go, take a gander at some of [...]

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7 Things Industrial Marketers Will Need in 2016

What will it take to make online marketing campaigns successful this year? Our SEO team sat down and made this list: 1. Expert writers. Google is trying to stop people from taking bad medical advice from articles they read online, so in the coming year, the search engine will prioritize articles written by medical experts [...]

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