Link Responsibly!

So you had a little success in your last frenzied link building marathon. That doesn’t mean that more is better. Responsible link building is good link building. You don’t want to create something that will have to be disassembled with the next Google algorithm update. Think Quality, Not Quantity Great content will attract good links. [...]

Read More...

Zero Tolerance for Social Media

Why Are Businesses So Afraid of Online Reviews? In an old episode of Friends, the owner of Alessandro’s Restaurant confronts Monica after she slams it in a review. I don’t have any data on this, but I’m pretty sure this would only happen on TV. When most businesses receive bad reviews from professional reviewers, they swallow [...]

Read More...

Secret Sauce: What Every Other Company in Your Industry isn’t Doing

Paid Content Outreach Have a great new piece of content that your sales team has been developing for months? Did you recently pay someone a sizable chunk of change to develop a video for a service or product? Has your company been trying to grow a following for your social media accounts or blog, with [...]

Read More...

5 Reasons to Choose Faceted Search — Now

Faceted Search is the Future Faceted search is the future of e-commerce. Faceted search organizes information in a way that allows users to filter by feature, and easily find products with the components they desire most. Many major online retailers are rolling out faceted search on their e-commerce sites; soon, e-commerce sites without faceted search [...]

Read More...

5 Lessons to Take Away from the Potato Salad Kickstarter

ICYMI: a kid from Ohio set up a campaign on Kicktstarter with a simple, if slightly off-beat, premise: he wanted to make a potato salad, and asked Kickstarter backers for $10 to do so. Since then, the campaign has gone viral, and as of this writing, he has raised $38,894 from 3,603 backers. That’s enough money [...]

Read More...

Don’t Publish Any Content without Doing this First

WordPress, Twitter and Facebook make it easy for you to make your messages visible to the world in just seconds. But before you hit “publish”, wait. There is a very important step that you need to take before your content goes live. If you miss this step, you run  the risk of undermining your brand [...]

Read More...

What about WordPress?

Blogging is an excellent way to show off your expertise and build trust with your customers. There are a number of platforms to choose from when you set up your blog — Blogger, Tumblr, Google+, Facebook Notes, Squarespace — just to name a few. Fortunately, the choice does not need to be as complicated as [...]

Read More...

How to Optimize Images

Adding images to a webpage or blog is an important way to attract users to your site. While there is a whole lot of truth behind the “a picture is worth 1,000 words” cliche, there is a more compelling reason to add quality images to your site. People are simply more likely to click on [...]

Read More...

Copywriting for Conversion: Try Talking about Them

In an old episode of Family Guy, Meg makes a few failed attempts to engage her crush, Kevin, in conversation. She tells him she’s worried about her dad, who is being held hostage inside a bank. He takes no notice of her. She says she might be scarred for life. Still nothing. She curtsies and says [...]

Read More...

Facebook Posts: To Boost or Not to Boost?

A Debate If you manage your company’s social media, you are probably familiar with the blue “”Boost Post” buttons that appear on all of your Facebook posts. Whether you have never used it before, or have used it and are questioning the value of boosting posts, it is important to weigh the pros and cons [...]

Read More...