Ecreativeworks Weekly Roundup: Sept 19 – 23

Big changes happened in the digital world this week. Google announced two significant updates, and Twitter rolled out a long-awaited one. Be sure to read these articles and bring yourself up to date so that you can hit the ground running next week! Search Engine Land: Everything you need to know about Google’s ‘Possum’ algorithm […]

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5 Best User Experience Improvements for Industrial Websites

As an industrial marketer, you may wonder which fixes you should prioritize when you overhaul your site. We went ahead and made that list for you. Note: these are in no particular order. Evaluate your site and then determine which fixes should come first. Easy-to-use Navigation Structure Site navigation is supposed to, you know, navigate. […]

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Ecreativeworks Weekly Roundup: September 12-16

  Aren’t five-day work weeks just the worst? Wouldn’t it be great if we got a Labor Day every week? Fear not, dear reader, for the weekend is nigh. Before you head for the exits, though, take a minute to scope out our roundup of the best and most informative SEO-related writing from all over […]

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Case Studies vs. Testimonials: Which is Better for Industrial Companies?

“This product is amazing!” “Your service is the best!” “I am thrilled by this experience!” Testimonials like this sound nice and they make you feel awesome, but they really don’t tell potential customers very much. Potential customers need to know HOW a product or service can help them. A string of generic (albeit glowing) adjectives […]

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Ecreativeworks Weekly Roundup: July 8 – 12

Why do some people complain about summer in Minnesota when it’s over so quickly? And why do you never see those same people dancing in the street when the temperature bottoms out at thirty-five below zero? If you’re like me, you want to enjoy summer while it lasts. You also want to throw the melted […]

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Google Shopping Feed Pushes GTIN Deadline to 2017

But You Should Still Add them Now Marketers who display products in Google Shopping Feed got a reprieve today. The deadline to add GTINs to Google Shopping Feed passed on May 16th, 2016. However, Google has decided to extend this deadline – to February 14th, 2017. However, just because this e-Valentine gives you 10 months […]

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Ecreativeworks Weekly Roundup: August 1 – 5

Happy Friday, dear reader! We hope you had as productive and stimulating a week as we did—we’re getting shtuff done around here, man! But now that the weekend is knocking at the door, we’re ready to hit the bricks and call it a day. Surely you are as well, but before you go, take a […]

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Ecreativeworks Weekly Roundup: July 25 – 29

Before you head off on that dusty road home, feed your neurons with these informative articles. 1. Marketing Insider Group: B2B Marketing Calls to Action: Best Practices by Channel: Calls to action are super important. This blog will help you create CTAs that actually work. You might want to bookmark this one. 2. Industrial Marketing […]

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Ecreativeworks Weekly Roundup: July 11 – 15

Next week there’s supposed to be a heatwave that will blanket the Midwest and turn us all into bacon with eyes. But that’s next week. Apart from a storm forecast for Sunday, things should be relatively calm in our neck of the woods. Whether you plan to spend the weekend basking on a beach, roasting […]

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Ecreativeworks Weekly Roundup: July 5-8

I’m not sure what’s better: a 3-day weekend, or a 4-day workweek. Either way, TGIF, amirite? Before you head out the door for a normal 2-day weekend (boring!), take a few minutes to catch up on the best, brightest, and most informative content we came across in the past week. Help! I just launched a […]

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