Ecreativeworks Weekly Roundup: August 31 – September 4

Labor Day weekend is so close you can taste it! But before you head out the door and into the loving arms of a well-deserved 3-day weekend, take a quick look at these interesting and informative pieces we’ve gathered from across the internet. Even the worst of ‘em is really, really good! Happy reading, and [...]

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What Makes Google Say “You’re Dead to Me?”

Google doesn’t like to be ignored. People trust that business listings on Google are accurate, so if they turn out not to be, that makes people unhappy and reflects badly on Google. Naturally, it’s in Google’s best interests to prevent this from happening. There’s no way for Google to know whether or not your business [...]

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Ecreativeworks Weekly Roundup: August 24th – 28th

It’s Friday and the State Fair is already in full swing. Before you rush off to the land of foot-long hot dogs, chocolate-chip cookies and roasted corn, take some time to get up to date with the latest and greatest from around the web. 1. Nielsen Norman Group: PDFs are Unfit for Human Consumption: PDFs [...]

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The Secret to Attracting Millennials to Manufacturing? YouTube.

    If you want to reach the “millennial” crowd, you have to use YouTube. That goes double for manufacturers. To defeat the misconception that manufacturing jobs are boring, you need to use videos to show just how cool and cutting-edge manufacturing can be. The Numbers The manufacturing sector is facing the possibility of a worker [...]

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Ecreativeworks Weekly Roundup: August 17-21

Summer is, unfortunately, winding down, so I’m sure you’re looking for every opportunity to get out of doors and enjoy the nice weather. But, if you have to be stuck at the office today (it’s not quite the weekend yet), take some time to catch up on your reading. As always, we’ve gathered some of [...]

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Your Website Copy Shouldn’t Sound Like a Technical Manual

Ditch the Passive Voice and Get Active Engineers often use passive voice in their writing because that is the way technical manuals are usually written. And that’s fine. But for your marketing copy, passive voice is not so hot. This blog post will teach you how to convert passive voice to active voice for your [...]

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Ecreativeworks Weekly Roundup: August 10 -14

The weekend is upon us…and it’s gonna be a scorcher! It’s supposed to be 93 degrees in Minneapolis today. (That’s hot to us Minnesotans.) All the more reason to linger a little longer in the office — in the air conditioning — and catch up on your reading. Here’s the most informative content we found [...]

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Can We Write A Case Study When Our Customer Has an NDA?

“How can this company solve my problem? How has this company served my industry? What innovations does this company have to offer?” These are questions that a potential customer might have when he or she lands on your site. You can answer all of these questions in vivid detail by writing case studies. A case [...]

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Ecreativeworks Weekly Roundup: August 3 – 7

Just because it’s Friday afternoon doesn’t mean you don’t have to get some work done, dagnabbit. However, I’m pretty sure reading these informative articles—gathered from all across the wide world of the internets this week—counts as work. Give ‘em a look before the clock strikes quittin’ time! Vertical Leap: Google search ranking factors revealed in [...]

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Do Buyers Trust You?

Trust is a Key Element of Success Last year, Content4Demand conducted a survey and found that only 13% of industrial buyers trust vendor-created content. What does that mean for you? It means that 87% of the people who land on your site don’t trust what they see — and that means a big percentage of [...]

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