Ecreativeworks Weekly Roundup: Week of February 23

At Ecreativeworks, we strive to bring you the best, most informative content available on the web. Here is a brief collection of our favorite pieces that were published this week: 1. Marketing Land: 7 Ways to Use Emotion to Drive Conversion: All of the tips on this post are great, but we liked #1 especially. [...]

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Manufacturing’s Image Problem

And How You Can Correct It Google “manufacturing image problem” and you’ll see a slew of articles on the topic; bizarrely, the top result is on John Ratzenberger’s website. If you don’t see the connection between the guy who played Cliff Clavin on Cheers  for eleven seasons and manufacturing, you’re in good company because I don’t either. [...]

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What is Content?

Are you sick of reading thinkpieces about content? Because I sure am. Think about that for a second: I’m a writer and I’m sick of reading blog posts with titles like this: “Content is KING!” “Ten Reasons Why Content is NOT King” “If a Tree Falls in the Woods and Nobody is Around to Hear it, Does it [...]

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How to Be Annoying on Facebook: Business Edition

Your pal Debbie’s Facebook page has more portraits of her Pomeranian than the Internet has of Kim Kardashian’s derriere. And boy, is Debbie annoying. But the truth is, the Debbies of Facebook are not the only irritating ones. Brands can be pains too. If you engage in any of the following practices, your fans will [...]

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What You Can Learn From Duct Tape & College Football

Last week, Ohio State University defeated the University of Oregon in the first ever College Football Playoff Championship. As with any major televised sporting event, there were scads of ads played throughout the game, all of them carrying a hefty price tag for those doing the advertising. Those high costs kept countless brands from airing [...]

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Smartphone Conversions are On the Rise

All the More Reason to Make Your Site Responsive Search Engine Land reports that in the 4th quarter of 2014, smartphones continued invade into desktop territory. That means the share of people viewing your content on desktop computers is dropping — and so is your desktop conversion rate. Desktop conversions are down by 10.1% to [...]

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Do YouTube

Smart Strategies for Video Marketing Many of our clients are curious about YouTube marketing. Indeed, YouTube can be a very effective way to help people understand what you do and how you can help them. But once you’ve made the decision to add YouTube to your marketing strategy, how do you leverage it effectively? Our [...]

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The Importance of Asking the Right Questions

Providing Guidance through Inquiry A few years ago, I took a trip to San Francisco. As I wandered through Chinatown, I saw a sign for a free tea tasting. Because I drink a lot of tea, I decided to have a mini adventure, and stepped into the store. Inside the store, there was a long [...]

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Productivity Tips from Sir Paul McCartney

We All Get Stuck. The Legendary Beatle Tells Us How to Push Through. Admit it. You’ve experienced this scenario: you’re working on something, and then suddenly you’re not satisfied with your work. You get stuck trying to fix it. Before you know it, you’ve frittered away half your day just trying to rework a tiny [...]

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‘Above the Fold’ is a Myth!

For a long time, marketing professionals were very concerned about making sure that all of their most important website content was “above the fold,” meaning that users can see it without scrolling. This led to a lot of hand wringing and rearranging of content, eating up hours of time that could have been spent on [...]

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