What You Can Learn From Duct Tape & College Football

Last week, Ohio State University defeated the University of Oregon in the first ever College Football Playoff Championship. As with any major televised sporting event, there were scads of ads played throughout the game, all of them carrying a hefty price tag for those doing the advertising. Those high costs kept countless brands from airing [...]

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Smartphone Conversions are On the Rise

All the More Reason to Make Your Site Responsive Search Engine Land reports that in the 4th quarter of 2014, smartphones continued invade into desktop territory. That means the share of people viewing your content on desktop computers is dropping — and so is your desktop conversion rate. Desktop conversions are down by 10.1% to [...]

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Do YouTube

Smart Strategies for Video Marketing Many of our clients are curious about YouTube marketing. Indeed, YouTube can be a very effective way to help people understand what you do and how you can help them. But once you’ve made the decision to add YouTube to your marketing strategy, how do you leverage it effectively? Our [...]

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The Importance of Asking the Right Questions

Providing Guidance through Inquiry A few years ago, I took a trip to San Francisco. As I wandered through Chinatown, I saw a sign for a free tea tasting. Because I drink a lot of tea, I decided to have a mini adventure, and stepped into the store. Inside the store, there was a long [...]

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Productivity Tips from Sir Paul McCartney

We All Get Stuck. The Legendary Beatle Tells Us How to Push Through. Admit it. You’ve experienced this scenario: you’re working on something, and then suddenly you’re not satisfied with your work. You get stuck trying to fix it. Before you know it, you’ve frittered away half your day just trying to rework a tiny [...]

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‘Above the Fold’ is a Myth!

For a long time, marketing professionals were very concerned about making sure that all of their most important website content was “above the fold,” meaning that users can see it without scrolling. This led to a lot of hand wringing and rearranging of content, eating up hours of time that could have been spent on [...]

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Citations: The Basics

Whether you operate a small, mom-and-pop business or a multi-national behemoth, your brand is your company’s identity, and it has been compromised! Do a quick Google search of your brand name and chances are you’ll page through dozens of citations that you didn’t know existed. It’s time to take control of these and make sure [...]

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Gut Feeling: Tools & Tips for Identifying Valuable Links

This is a brief outline on how to identify a website or blog that will bring a valuable link to your site, or a link worth pursuing and maybe even, (god forbid), paying for. Obviously, there are exceptions, but this is a good starter and following this will not lead you astray. CAVEAT: there are [...]

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Cover Your Bases on Landing Pages

Hint: Your Landing Page Is Home Plate What is your definition of a successful landing page? What ‘conversion rate’ is satisfactory, good or great? Are you consistently seeing conversion rates for your landing pages in double digits? Do your landing pages compel your viewers to take positive action? All questions worthy of an answer. There [...]

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Are RSS Feeds Dead?

In 2001, the RSS feed seemed like the perfect information-gathering solution in the modern technology era. The little orange widget was going to change the way we got our newspapers, gathered information from our favorite websites, received breaking news updates, read our latest favorite blog posts and absorbed information as tech-savvy humans. We wanted information [...]

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