SEO Takeaways from the Frontlines of Viral Media

What B2B sites can learn from Clickhole Clickhole, a sister-site of the satirical publication The Onion, has exploded onto the viral content scene with its spot-on parodies of Buzzfeed and Upworthy, fully living up to its slogan, “Because all content deserves to go viral”. The site seeks to skewer the idea of vapid content and [...]

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25% of Your Traffic Is Coming From this Surprising Source

Bing is on the rise, reaching a 29% market share in 2013. There are three reasons you’re missing out by not optimizing fully for Bing’s algorithm: Bing recently signed a mega-deal with Apple Inc. Bing is now the official ‘Spotlight Search’ provider for all Apple products. Every time a standard search is made on an [...]

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Floyd Mayweather is a Genius at Social Media and He Doesn’t Even Know It

Floyd Mayweather Jr. is Everywhere Like his right hook, it’s futile to try to avoid it; Floyd Mayweather Jr. is everywhere. Whether it’s Twitter, Facebook, or the blogosphere, it is seemingly impossible to scroll through your feed without seeing some snippet that mentions this asshat. Normally, a celebrity blowing up social media is not something [...]

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Link Responsibly!

So you had a little success in your last frenzied link building marathon. That doesn’t mean that more is better. Responsible link building is good link building. You don’t want to create something that will have to be disassembled with the next Google algorithm update. Think Quality, Not Quantity Great content will attract good links. [...]

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Zero Tolerance for Social Media

Why Are Businesses So Afraid of Online Reviews? In an old episode of Friends, the owner of Alessandro’s Restaurant confronts Monica after she slams it in a review. I don’t have any data on this, but I’m pretty sure this would only happen on TV. When most businesses receive bad reviews from professional reviewers, they swallow [...]

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Secret Sauce: What Every Other Company in Your Industry isn’t Doing

Paid Content Outreach Have a great new piece of content that your sales team has been developing for months? Did you recently pay someone a sizable chunk of change to develop a video for a service or product? Has your company been trying to grow a following for your social media accounts or blog, with [...]

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5 Reasons to Choose Faceted Search — Now

Faceted Search is the Future Faceted search is the future of e-commerce. Faceted search organizes information in a way that allows users to filter by feature, and easily find products with the components they desire most. Many major online retailers are rolling out faceted search on their e-commerce sites; soon, e-commerce sites without faceted search [...]

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5 Lessons to Take Away from the Potato Salad Kickstarter

ICYMI: a kid from Ohio set up a campaign on Kicktstarter with a simple, if slightly off-beat, premise: he wanted to make a potato salad, and asked Kickstarter backers for $10 to do so. Since then, the campaign has gone viral, and as of this writing, he has raised $38,894 from 3,603 backers. That’s enough money [...]

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Don’t Publish Any Content without Doing this First

WordPress, Twitter and Facebook make it easy for you to make your messages visible to the world in just seconds. But before you hit “publish”, wait. There is a very important step that you need to take before your content goes live. If you miss this step, you run  the risk of undermining your brand [...]

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What about WordPress?

Blogging is an excellent way to show off your expertise and build trust with your customers. There are a number of platforms to choose from when you set up your blog — Blogger, Tumblr, Google+, Facebook Notes, Squarespace — just to name a few. Fortunately, the choice does not need to be as complicated as [...]

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