Ecreativeworks Weekly Roundup: March 23 – 27

It’s been another great week at Ecreativeworks. In case you missed it, here is some of the best content we read this week. 1. Marketing Land: Why Most Brands Fail at E-commerce (And Four Key Ways to Fix It): This article offers some very important insights for e-commerce success. However, it left out a couple [...]

Read More...

Are White Papers Good for SEO?

A question our clients often ask is, “Are white papers good for SEO?” White papers can definitely have a positive impact on SEO, but they can do a lot more than that. Your primary focus when writing a white paper should be on providing something of value to the user. This gives you an opportunity [...]

Read More...

Your Website is Not Wikipedia

  Avoid this Common Pitfall At Ecreativeworks, we’ve worked with clients in a range of industries, and one mistake we’ve seen people make over and over is this: treating webpages like Wikipedia entries. We understand why this happens. People know they need content for their sites, but they don’t know exactly what kind of content [...]

Read More...

Ecreativeworks Weekly Roundup: March 9 – 13

This week was a great one as far as awesome content goes. Our friends on the interwebs produced some excellent pieces this week, and we’re happy to share them with you. 1. Marketing Land: Infographic: Optimal Image Sizes For All The Social Networks: If you have grainy, blurry or sloppily-cropped images on your social networks, you [...]

Read More...

Are You Ready for the Mobile Fanatics?

In our modern, ever-connected society, pretty much everyone uses a smartphone, tablet, or other mobile device on a fairly regular basis. And you’ve surely read about how deeply mobile devices are cutting into PC and laptop usage for online engagement. An already-large and quickly growing segment of smartphone users (for simplicity’s sake, we’ll refer to [...]

Read More...

Press Releases 101

Avoid These Common Press Release Mistakes Too many business owners lack an understanding of how press releases really work. Worse, some people think that sending out a press release means they will automatically receive media attention for their new product, event or announcement. That’s simply not the case; journalists look for news. That means their attention [...]

Read More...

Ecreativeworks Weekly Roundup: March 2 – 6

Among other things, Ecreativeworks aims to bring you the best and most useful online content available. Here, we present some of our favorite articles from the past week: Search Engine Land: Make Your Blog A Local Destination & Win At Local Search: As we’ve said many times, a blog can do wonders for your company’s [...]

Read More...

Engineers: The Next Generation

If you’ve noticed a change in the way younger engineers (read: Millennials) search for and purchase the parts they need, know that you’re not dreaming. There are several key differences between the way older engineers use your website and the way the younger ones do. And because you now have the opportunity to initiate and [...]

Read More...

Ecreativeworks Weekly Roundup: Week of February 23

At Ecreativeworks, we strive to bring you the best, most informative content available on the web. Here is a brief collection of our favorite pieces that were published this week: 1. Marketing Land: 7 Ways to Use Emotion to Drive Conversion: All of the tips on this post are great, but we liked #1 especially. [...]

Read More...

Manufacturing’s Image Problem

And How You Can Correct It Google “manufacturing image problem” and you’ll see a slew of articles on the topic; bizarrely, the top result is on John Ratzenberger’s website. If you don’t see the connection between the guy who played Cliff Clavin on Cheers  for eleven seasons and manufacturing, you’re in good company because I don’t either. [...]

Read More...