Cover Your Bases on Landing Pages

Hint: Your Landing Page Is Home Plate What is your definition of a successful landing page? What ‘conversion rate’ is satisfactory, good or great? Are you consistently seeing conversion rates for your landing pages in double digits? Do your landing pages compel your viewers to take positive action? All questions worthy of an answer. There [...]

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Are RSS Feeds Dead?

In 2001, the RSS feed seemed like the perfect information-gathering solution in the modern technology era. The little orange widget was going to change the way we got our newspapers, gathered information from our favorite websites, received breaking news updates, read our latest favorite blog posts and absorbed information as tech-savvy humans. We wanted information [...]

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Google Panda, the 27th Coming

Google’s Algorithm updates and its cutesy sidekick, the Panda, which first appeared as long ago as winter 2011, go together like Kenny and Dolly. This latest roll out of the newest version of Panda, confirmed by an official Google+ update, was a slow rollout that seeped into the first week of October, affecting only 3-5% [...]

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Should You Use a Plagiarism Checker?

Make no mistake: plagiarism is bad. But if you thought it was bad when you got in trouble for copying your friend’s history paper in 11th grade, just imagine how much worse the consequences will be if you plagiarize content for your website. Google has consistently amped up its efforts to deter plagiarism by actively [...]

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SEO Takeaways from the Frontlines of Viral Media

What B2B sites can learn from Clickhole Clickhole, a sister-site of the satirical publication The Onion, has exploded onto the viral content scene with its spot-on parodies of Buzzfeed and Upworthy, fully living up to its slogan, “Because all content deserves to go viral”. The site seeks to skewer the idea of vapid content and [...]

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25% of Your Traffic Is Coming From this Surprising Source

Bing is on the rise, reaching a 29% market share in 2013. There are three reasons you’re missing out by not optimizing fully for Bing’s algorithm: Bing recently signed a mega-deal with Apple Inc. Bing is now the official ‘Spotlight Search’ provider for all Apple products. Every time a standard search is made on an [...]

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Floyd Mayweather is a Genius at Social Media and He Doesn’t Even Know It

Floyd Mayweather Jr. is Everywhere Like his right hook, it’s futile to try to avoid it; Floyd Mayweather Jr. is everywhere. Whether it’s Twitter, Facebook, or the blogosphere, it is seemingly impossible to scroll through your feed without seeing some snippet that mentions this asshat. Normally, a celebrity blowing up social media is not something [...]

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Link Responsibly!

So you had a little success in your last frenzied link building marathon. That doesn’t mean that more is better. Responsible link building is good link building. You don’t want to create something that will have to be disassembled with the next Google algorithm update. Think Quality, Not Quantity Great content will attract good links. [...]

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Zero Tolerance for Social Media

Why Are Businesses So Afraid of Online Reviews? In an old episode of Friends, the owner of Alessandro’s Restaurant confronts Monica after she slams it in a review. I don’t have any data on this, but I’m pretty sure this would only happen on TV. When most businesses receive bad reviews from professional reviewers, they swallow [...]

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Secret Sauce: What Every Other Company in Your Industry isn’t Doing

Paid Content Outreach Have a great new piece of content that your sales team has been developing for months? Did you recently pay someone a sizable chunk of change to develop a video for a service or product? Has your company been trying to grow a following for your social media accounts or blog, with [...]

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