Combined Search and Social Campaigns Lead to Twice As Many Conversions, Study Says

A recent study released by Marin Software offers some insight in how a cohesive cross-channel marketing technique can lead to increased conversions. In their research, they found that companies who use both search and social paid advertising in a cohesive effort have seen their conversions double, and with that comes doubled revenue per click rate, [...]

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Mobile Websites: What is the Value to the Manufacturing Sector?

Mobile Websites and Applications: Value to Manufacturing Sector “I’m a manufacturer, what do I need ‘Responsive’ web design or ‘Native App’ digital architecture for? It isn’t critical to my clientele’s needs. Our sales cycle is much slower and custom product driven, mobile platforms are for retail and service industries that require fast turn and incentive [...]

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Why You Should Give Up Your Target Keywords For Lent

When people think of Search Engine Optimization for their website, they think of keyword targeting, content optimization, targeted phrase link building, and so on. What they often DON’T think about, however, is creating content that works smarter, not harder. So, in the spirit of Lent, where people are giving up their actions they consider to [...]

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Tips to Improve Your Facebook Page’s News Feed Visibility

It’s no secret that Facebook is constantly tweaking the way content appears in the news feed. Recently, those who manage Facebook Pages for brands or companies were up in arms regarding a marked decrease in their Facebook Page’s visibility and interaction, confirmed via the Facebook blog. While there isn’t a wand that you can “automagically” [...]

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New Google Shopping Campaigns & YOU!

In beta since October, Google Shopping campaigns—a new and improved way to manage Product Listing Ads (PLAs)—are now available to all online merchants. The new Shopping campaigns give you more product information, ways to organize products, and more in AdWords. More information is always better, so that’s definitely a good thing. Google’s new setup has [...]

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Increase Brand Exposure by 4,000 views a day for only $1.00? Try This Thought Experiment!

Much has been said about Facebook’s worth as an advertising platform. Some people love it, other people hate it, but one thing that can’t be denied is that it can be cheap, cheap, cheap. As a CPM platform, (cost per 1,000 impressions), Facebook is less expensive than LinkedIn and Google and drastically less expensive than [...]

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10 Reasons You Should Start a Google Adwords PPC Program for Your Business

For industrial companies we partner with at Ecreativeworks, one of the most enjoyable pieces of their monthly SEO programs was discovering what search queries people were using in order to find their business’ website. But if one thing remains the same in the SEO world, it is change. And with Google Search Engine algorithm updates [...]

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What Your “About Us” Page Says About You

In talking to clients about the copy I’m writing for their websites, the About Us page is often one of the most difficult for them to discuss. It seems like it should be simple, because, well, it’s called “About Us”—all you really have to do is talk about your business. However, your website’s About Us [...]

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Scrap Your Old SEO Practices & Say Hello to Your … Old SEO Practices?

To say that the Search Engine Optimization and digital marketing world has been a rollercoaster ride of algorithm changes and updates over the past year would be an understatement. It’d be like saying the Timberwolves have underperformed over the last decade. No kidding, huh? And within the internet marketing world, with professionals who deal with [...]

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