5 Reasons to Choose Faceted Search — Now

Faceted Search is the Future Faceted search is the future of e-commerce. Faceted search organizes information in a way that allows users to filter by feature, and easily find products with the components they desire most. Many major online retailers are rolling out faceted search on their e-commerce sites; soon, e-commerce sites without faceted search [...]

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5 Lessons to Take Away from the Potato Salad Kickstarter

ICYMI: a kid from Ohio set up a campaign on Kicktstarter with a simple, if slightly off-beat, premise: he wanted to make a potato salad, and asked Kickstarter backers for $10 to do so. Since then, the campaign has gone viral, and as of this writing, he has raised $38,894 from 3,603 backers. That’s enough money [...]

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Don’t Publish Any Content without Doing this First

WordPress, Twitter and Facebook make it easy for you to make your messages visible to the world in just seconds. But before you hit “publish”, wait. There is a very important step that you need to take before your content goes live. If you miss this step, you run  the risk of undermining your brand [...]

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What about WordPress?

Blogging is an excellent way to show off your expertise and build trust with your customers. There are a number of platforms to choose from when you set up your blog — Blogger, Tumblr, Google+, Facebook Notes, Squarespace — just to name a few. Fortunately, the choice does not need to be as complicated as [...]

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How to Optimize Images

Adding images to a webpage or blog is an important way to attract users to your site. While there is a whole lot of truth behind the “a picture is worth 1,000 words” cliche, there is a more compelling reason to add quality images to your site. People are simply more likely to click on [...]

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Copywriting for Conversion: Try Talking about Them

In an old episode of Family Guy, Meg makes a few failed attempts to engage her crush, Kevin, in conversation. She tells him she’s worried about her dad, who is being held hostage inside a bank. He takes no notice of her. She says she might be scarred for life. Still nothing. She curtsies and says [...]

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Facebook Posts: To Boost or Not to Boost?

A Debate If you manage your company’s social media, you are probably familiar with the blue “”Boost Post” buttons that appear on all of your Facebook posts. Whether you have never used it before, or have used it and are questioning the value of boosting posts, it is important to weigh the pros and cons [...]

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How Panda 4.0 Impacts Industrial Businesses

On May 20th, 2014, Google announced the release of the Panda 4.0 update, causing a flurry of questions and speculations to erupt in the world of internet marketing. While it’s still a little too early to know exactly how the changes will impact industrial websites, we have a few suggestions that will help you stay [...]

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Why You Should Blog, and How

Recently, while researching the effectiveness of blogging, I came across a statistic that stood out to me: Blogs influence 63% of purchase decisions – much higher than other media. However, the author of the article didn’t drill down any further. I was curious to know how many of these blogs are written and maintained by [...]

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A Responsive Site Can Improve Your SEO

You know that it’s important for your website to reach people on mobile phones and tablets. But what’s just as important is how your site reaches them. Responsive websites are the best way to reach users across a broad spectrum of devices. And an added bonus? Making your site responsive will help improve your SEO. [...]

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