Industrial SEO Newsletter Articles Archive 2008
Ecreativeworks continually modifies its methods to adapt to the ever-changing SEO industry. Our new monthly SEO reports reflect the most current search engine optimization metrics. We give you informative recaps of all the information you need to gain search engine visibility and an online presence.
Take advantage of the different forms of media to get your business message out online and increase your media reach. By simply adding videos, creating a blog, or offering podcasts, you can grab the attention of potential and existing clients. This new media can help influence them towards making a purchase or placing an order. Through multiple multimedia channels you can communicate to your clients about your business and brand goals more effectively. Here are just a few ways to harness the power of online media!
2008 was certainly a growth year for social marketing among small businesses and B2B websites. A study by Access Markets International (AMI) showed that roughly 300,000 small businesses are using social marketing in some form. They expect that by the end of 2009, that number will double to 600,000 (or 10% of all small businesses) in the US. What does this mean for your B2B website?
Pay Per Click (PPC) advertising can positively impact your web results. Here's some reasons why PPC can be a fantastic supplement to your online marketing and SEO efforts.
Many industrial website owners who do their reading and keep up on web trends are concerned about the size of their websites. They've read that bigger websites are better for improving PageRank or that adding the latest fad or functionality will keep visitors on their site or help with SEO. But not all information is correct or useful for every website when it comes to finding ways to make your site interesting or adding new content.
Keywords are central to your SEO campaign. They can help you to focus your website and to create well organized and clear content that will help your rankings in the search engines. But how do you choose good keywords that won’t get you lost in search results?
Blogging is hotter than ever and for good reason. Blogs can help bring your business into the forefront of your industry's online community. Learn how to use blogging to make an impact online in the search engines and with your consumers.
Social Marketing encompasses the off-site techniques of Internet Marketing. It is promoting your content, services and products in a different area of the Internet besides the search engines. The efforts of social marketing can be returned in the search engines, but to be successful in the social marketing arena, the engines are not involved. Social Marketing encompasses the Web 2.0 concepts where the content is user generated. The 2.0 idea is that content is credible if it is a real user experience.
Your major competitor just spent a bundle on an all-Flash website design. You're suitably impressed and are considering a bold Flash design for your upcoming website redesign and search engine optimization project. But hold the phone! There are advantages to having an HTML/CSS website, if top search engine placement is your goal!
We get lots of questions from our industrial clients about SEO, so we decided to share some of these questions and answers with you today in our newsletter.
Whether you have experience with writing and submitting press releases online to market your business or are just beginning to market your site online, it's easy to ensure better online publicity through optimization of your media releases. You can use optimized press releases to market your specialized products or new capabilities, ensuring that you are reaching a wider audience and bringing even more traffic and potential clients to your industrial website!
With the increasing buzz about getting your website placed high in the search engines, whether organically or through paid placement, it's easy to forget that there is an established ethical methodology to increasing your site's ranking.
Your navigation does more than just show your users what is important and how to maneuver through your site. It also shows the search engines! The words you choose in your navigation and the pages you link to play a huge part on how well your site will rank in the search engines.
Taking into consideration the types of websites visited by the European market, we can see that technology sites are visited by 41% of the Internet users. This indicates substantial traffic heading towards the industrial marketplace's web presence! Let's optimize your website and gain greater visibility in the search engines, because 87% of Europe 's users are searching for something and 41% will be headed to your industry and technology-based website!
Producing great content in large quantities is hard. It's tempting to just repeat content that you've already created. Don't do it! Duplicate content is harmful for your SEO efforts. Learn how to sidestep the effects of duplicate content and to maintain rankings in Google and the search engines.
We believe SEO can transform a website into a successful marketing tool that generates leads and brings in revenue. But we don't favor SEO over usability and the end user. Ultimately search engine optimization and user-friendliness will go hand in hand. If you provide usable, interesting and relevant information to your visitors, the search engines and your visitors will be happy. Learn how to maintain that balance.
PDF files are common in the industrial marketplace. PDF's are indexed by the search engines and count as separate pages. So a PDF is a great place to optimize for better search engine rankings.
Learning the top terms that your customers are searching for can be illuminating and interesting. Have you ever wondered how we get the data about keywords? Here's a look at our methods for keyword research and SEO success.
Begin your 2008 on the right foot with SEO techniques. Internet marketing can help you gain visitoris to your site, gain potential leads and ultimately enjoy more conversions. That translates to more money and business success for 2008! Here are some SEO tips to get your year of internet success started.